Press Release (ePRNews.com) - ATLANTA - Feb 02, 2017 - For Atlanta based potato chip brand Rap Snacks; Art imitates life; after rebranding and entering back into the market place the brand has finally hit pay dirt with a collaboration from Hip Hop’s latest “it” group, Migos a young rap group whose really influenced the younger Hip Hop culture. Their potato chip flavor is “Sour Cream with A Dab of Ranch”. The Dab being a popular urban dance they freestyled an ode to the potato chip flavor named in their honor. In November, the group turned the freestyle into a jingle and to date the jingle went viral gaining over 5+ million shared views. A single version will be released on Spotify. The Migos demographic excellently lined up with the digital universe producing a groundswell and a pop culture success. These types of lightning in the bottle moments are what marketing teams dream of; an opportunity for total market integration.
Everything the Migos touch lately has turned to gold, especially when it comes to pop culture. The group has been able to connect with all facets including music, tv, and digital. Their song “Bad and Bougie” is now synonymously identified with one of the biggest breakout shows on primetime television, the FOX network hit “Atlanta”. Following Actor Donald Glover’s Golden Globes 2017 acceptance speech shout out, the ATL trio viral hit “Bad and Bougie” became the No. 1 song in the country, their first Billboard Hot 100 No. 1 record.
Migos is an American hip hop group from Lawrenceville, Georgia formed in 2009. The group consists of three members, known by their stage names Quavo (Quavious Marshall), Takeoff (Kirshnik Ball), and Offset (Kiari Cephus). Migos released their first charting-song “Versace”, in 2013, from the mixtape Y.R.N., and later released several successful singles such as “Fight Night” (2014), “Look at My Dab” (2016) and the chart-topping hit “Bad and Bougie”. The group released their debut studio album, Yung Rich Nation, in 2015, through Quality Control Music and 300 Entertainment. Their sophomore effort Culture was released on January 27, 2017.
Rap Snacks are a variety of potato chips that feature famous rappers. They are generally sold in convenience stores and advertised as “The Official Snack of Hip hop.” Rap Snacks were created by James Lindsay in 1994. Rap Snacks feature a wide variety of popular rappers, each having their own distinct flavor. The packaging of each variety features a cartoon version of the rapper on the front and a quote from the artist on the back. Consumers are also able to scan to download the latest music and information from the bag using their mobile devices.
A recent video put out by Migos, shows they’re already working on the full version of the jingle with some notable bars including “don’t grab a Snickers, go get a bag of em” and “give me some, cause I’m bout to smash … get your own, you’ll be glad.” Rap Snacks CEO James Lindsay has confirmed there will be more collaborative efforts soon, “we have a commercial that’s really funny and [the commercial single]’s going to be released with it along with merchandise,” said Lindsay.
Information on regarding media, press interviews brand partnership contact Dasha Ware at Dasha@therisingstargroup.com Follow on all social media outlets @OfficialRapSnacks and the website www.rapsnacks.net. Source :