Press Release (ePRNews.com) - OCEANSIDE, Calif. - Jan 07, 2020 - Reel Axis, an Oceanside-based technology firm, has announced the expansion of its leadership team. AnnaMarie Cappellino has been named the organization’s new Director of Client Success. In this innovative role, Cappellino is responsible for building Reel Axis’ client relationships and business development efforts to support the firm’s rapidly growing and diverse client base.
“As a key pillar of the Reel Axis team, it is my goal to provide clients with solutions, support and communication to build trust and foster long-term relationships,” says Cappellino. “Our growth is directly correlated to the success of others, which makes me eager to serve our unique and exciting clients with innovative solutions to achieve meaningful results.”
Developing a Director of Client Success role is an emerging trend within any dynamic technology firm today. At its core, this role is focused on increasing retention rates by effectively making clients as successful as possible. Prior to joining Reel Axis, Cappellino was the National Account Manager for Effortless Office. She was responsible for developing and nurturing client relationships, as well as finding new opportunities within Effortless Office’s existing client base. Cappellino also worked nearly 11 years with Modern Postcard as a Senior Direct Marketing Specialist, where she fostered a portfolio of 600 clients with their marketing initiatives, while developing new business.
“Under AnnaMarie’s leadership, I am confident that our client experience will be unrivaled in the industry,” says Chris Lee, President of Reel Axis. “Our mission is to create value and deliver results for our clients through innovation and offering quality service. Success is ingrained in our corporate culture – in both our personal and professional lives – so it’s only fitting we have a dedicated director to manage corporate relationships and our strategic growth.”
About Reel Axis
Reel Axis is a technology firm specializing in the design and execution of go-to-market programs. Our Channel Bytes SAAS platform brings together proprietary software and various toolkits to enable companies to better tie together their sales, marketing and communication efforts. Our platform seamlessly integrates into companies’ existing infrastructure and features to save time and money. We bring people, process and technology together using personalized strategies that are easy to implement and measure. For more information please visit reelaxis.com.
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President, Reel Axis