Press Release (ePRNews.com) - SANTA MONICA, Calif. - Jan 22, 2019 - Today, REELY Corp. announced a partnership with FloSports, the innovator in live digital sports and original content, to provide the company with rich short-form content generated by REELY’s proprietary Artificial Intelligence platform. Fans of FloSports’s various sports verticals will have a more immersive experience than ever before with additional clips, highlights, condensed games, and more.
Originally developed as a clipping tool, REELY has evolved into a market leading platform helping its partners quickly and easily create, rank, and distribute highlights in real-time. The use of a proprietary HYPE score gives companies like FloSports access to the best short-form content that can be immediately delivered across their social media channels with one click. REELY partners benefit from the platform’s flexibility– working in real-time for live broadcasts, and up to eight-times the real-time speed for uploaded content. This partnership marks a massive step forward in the evolution of the REELY ecosystem.
“When we joined the Stadia Ventures Accelerator two years ago, we received a lot of advice about creating relationships with market leaders,” REELY Co-Founder and Chief Marketing Officer Ian Stephens said. “It is only fitting that as I sit here today in St. Louis as a judge for this Stadia class that we announce this incredible partnership with the undoubted market leader, FloSports, to deliver more content to their fan base”.
FloSports originally piloted REELY with the idea of reducing editing resources but quickly realized that pushing real-time highlights to the FloSports platform and their social media channels could drive fans to their games. Whether it is a highlight reel based on a prior clash between two teams or an exciting in-game event, FloSports will use this newly available content to drive more value for existing subscribers and generate interest from potential new ones. With over 10,000 live events per year, FloSports will recognize significant cost savings over traditional methods.
“REELY helps us accelerate the process of distributing real-time moments from our live events across our owned media channels,” FloSports SVP Customer Acquisition & Marketing Nick Schenck said. “It will benefit the rights holders we work with and sports fans by capturing incredible unscripted moments and exposing them to huge audiences in a short amount of time.”
REELY makes the process of creating highlights and condensed games incredibly easy. Users simply upload a stream or video file, then the REELY AI clips and delivers highlights within seconds. “Our customers understand that modern fans want bite-sized content delivered in real-time to stay engaged with the teams they love.” Mr. Stephens said. “Our RocketReel platform allows teams to create and deliver highlights faster than ever and at a fraction of the cost of traditional editing methods.”
FloSports, the innovator in live digital sports and original content, partners with event rights holders, governing bodies, and other media companies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the events, the athletes, and the fans. Current verticals under the FloSports header include MMA, Basketball, Wrestling, Softball, Track, Gymnastics, Soccer, Hockey, and more.
REELY’s mission is to empower content owners to build stronger brands by enhancing fan engagement with clips, highlights, and condensed games. Core to the REELY ecosystem is a proprietary artificial intelligence based platform that leverages computer vision and machine learning to automatically clip, tags, rank and distribute short-form content in real time. The platform supports both traditional sports and eSports for a growing list of global clients.
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