Press Release (ePRNews.com) - Bingham Farms, Michigan - Jan 09, 2017 - Globally renowned fashion Designer Zang Toi is coming to Detroit to reveal his commissioned designs. The spectacular collection was created specifically for Lexus auto show product specialists. The “Zang Toi Collection for Lexus” will blend the worlds of high-fashion and luxury vehicles. It is a first-of-a-kind collaboration for the auto industry, by showcasing high-end fashion at high-profile auto shows.
The driving force behind this collaboration was Detroit-based Production Plus-The Talent Shop located in Bingham Farms. Production Plus-The Talent Shop is the mastermind behind the collaboration. President Hedy Popson who led the team behind the effort commented, “Detroit will captivate the world this January as the runway meets the roadway. We are always looking for new ways to enhance the emotional bond between the product and the customer. Production Plus is responsible for linking these two world-class brands. The collaboration works beautifully because of the shared philosophy on design and philanthropy.”
“Detroit will captivate the world this January as the runway meets the roadway. We are always looking for new ways to enhance the emotional bond between the product and the customer. Production Plus is responsible for linking these two world-class brands. The collaboration works beautifully because of the shared philosophy on design and philanthropy.”
Shari Barnett, Director of Creative Services at Production Plus-The Talent Shop, identified Zang Toi as a rising star after seeing his work at New York Fashion Week. Barnett was able to use her connections at Saks Fifth Avenue to approach Toi about a partnership with Lexus. They are both graduates of the prestigious Parson School of Design. “We only wanted to present designers equal to the Lexus brand,” stated Barnett. “Zang Toi has done a brilliant job interpreting Lexus design elements into his fashion.”
Zang Toi was quoted as saying, “The Lexus brand stands for unrivaled luxury and an unrelenting approach to perfection and craftsmanship. I wanted to instill a sense of haute-couture that is unique to fashion but is a natural complement to the style and expressiveness already embodied by Lexus vehicles. To have the opportunity to create fashion in a traditionally automotive space was an exhilarating challenge.”
Some of the design elements featured in the collection include; hand pick stitching on jacket lapels, hand beading and embroidery, hand-loomed knit dress -complete with French lace and a knit “alphabet” sweater with the Lexus “L” hand beaded and embroidered. The collection will be rounded out with classic styles, such as a sharply cut jacket with contrast grey sleeves and standup lapel accents. Lexus is the only brand on the auto show floor with a wardrobe created and handmade for each auto show product specialist.
Lexus is pleased with the results of this successful collaboration. “We admire Zang Toi’s inspired approach to unique and visionary details,” said Brian Bolain, General Manager of Marketing at Lexus. “We are thrilled to be bringing his style, which so perfectly fits with the refinement of our vehicles, to the North American auto show circuit.”
About Production Plus-The Talent Shop
Productions Plus-The Talent Shop is a national Talent Management and Live Event Staffing agency. They are renowned in the industry for advancing the concept of “auto show product specialists”. For over 30 years they have been committed to providing full service talent. They provide brand representation for Fortune 500 clients, advertising agencies, event marketing agencies, exhibit houses, manufacturers, and PR agencies.
The company provides clients with a portfolio of talent including; trade show models, promotional specialists, presenters, product demonstrators, product specialists, trade show labor, hostesses, greeters, and costumed characters. Production Plus globally places talent – live, film, television, and print. Placements include; trade shows, college campuses, sporting events; promotional events; and sampling demonstrations.
About Zang Toi
Zang Toi established the, “House of Toi” collection in New York in 1989. The independently owned atelier is celebrating its 20th anniversary this year, just in time to launch its official website. Malaysian-born Zang Toi is a graduate of the famed Parsons School of Design. Toi burst onto the scene with vibrant hues and bold designs. Never to miss even the smallest details, his garments are proof positive that time and careful attention has been placed into each and every look. As a result, from the onset of his career his collections have been highly anticipated and praised. Over the years, Toi’s designs have evolved from the bright and decadent of the 1990s to the timeless yet modern lines of the turn of the century. No matter what the trend, Zang Toi creations are chic and glamorous, always highlighting the beauty of the female form. All hand made in New York with the most luxurious materials, all unique, all Zang Toi.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models. In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.
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