Press Release (ePRNews.com) - SINGAPORE - Oct 31, 2018 - Zimplistic co-founders Rishi Israni and Pranoti Nagarkar Israni announced today that the company will be featured in “Now Go Build with Werner Vogels,” an Amazon Web Services (AWS) video series highlighting emerging start-ups from around the world that are changing daily life as we know it. Zimplistic is the manufacturer of the Rotimatic, a first-of-its-kind kitchen robot that combines IoT and AI-driven technology to allow consumers to make roti, flatbreads, tortillas and more with the touch of a button. The recognition came as the Zimplistic team celebrated 30 million roti made globally with the Rotimatic.
“It’s a tremendous honor to have our company and our product recognized by AWS,” said Pranoti Nagarkar Israni, co-CEO and founder of Zimplistic. “This is a testament to our team’s tireless work in perfecting the Rotimatic, modernizing culinary technology and leveraging the power of Artificial Intelligence and IoT to revolutionize kitchens around the world.”
Launched in 2016, the Rotimatic has automated the tedious task of making flatbreads, which are consumed daily by more than one billion people around the world. Since its launch, Zimplistic has sold more than 40,000 Rotimatic machines around the world and has enabled cleaner eating by allowing consumers to control the ingredients in their food. As the world’s interest in smart kitchen products continues to grow, so too does the demand and market opportunity for Rotimatic.
We look forward to using the AWS platform to support this mission and are excited to continue improving its capabilities as we expand Rotimatic’s availability to India next year. This impending expansion to India is a critical next step for us as we work towards our goal of reaching one million households by 2022.
“We’ve always been driven by our mission to simplify healthy eating for consumers balancing family, tradition and active lifestyles,” said Rishi Israni, CEO and co-founder of Zimplistic. “We look forward to using the AWS platform to support this mission and are excited to continue improving its capabilities as we expand Rotimatic’s availability to India next year. This impending expansion to India is a critical next step for us as we work towards our goal of reaching one million households by 2022.”
Since debuting Rotimatic in the U.S. market in 2017, Zimplistic has tapped into the increasing purchasing power of the Indian-American dollar. South Asians are among the fastest growing immigrant groups in the U.S. and have increased in population from 2.2 million to 4.9 million over the past 15 years. Indian Americans represent about 80 percent of this demographic, and their $86,000 median household income nearly doubles that of average American households. Rotimatic powered by AWS has a plentiful opportunity to reach this audience, who maintains strong cultural traditions, see a clear need for the product, and have the income to invest in smart kitchen technology.
For more information on Zimplistic’s story and how the Rotimatic is reinventing flatbread-making in kitchens around the world, tune in to the “Now Go Build” webisode of AWS going live this December.
Founded by Rishi Israni and Pranoti Nagarkar Israni in 2008, Zimplistic is a kitchen robotics startup with a mission to connect consumer robotics with IoT to simplify healthy eating with the touch of a button. Zimplistic achieved its first success when it won the 2009 Start-Up@Singapore business plan competition, which led to a 2010 angel investment and eventually to a global company operating in 12 countries. In 2016 after six years of research and development, 11 iterations and 37 patents, Zimplistic launched its flagship product, the Rotimatic, the world’s first fully-automatic kitchen robot that makes rotis, flatbreads, tortillas, and more with the touch of a button.
Rotimatic is the world’s first fully-automatic kitchen robot that makes rotis, flatbreads, tortillas, and more with the touch of a button. In addition to delicious flatbread products, Rotimatic delivers other benefits to consumers such as: enabling cleaner eating, adding more convenience and variety to homemade meals, and cutting costs on store-bought products. Rotimatic is a breakthrough innovation that is modernizing culinary technology and revolutionizing kitchens around the world. Its Artificial Intelligence and IoT capabilities enable the robot automatically to measure, dispense, mix and knead the dough for ready-to-eat flatbreads in 90 seconds. Rotimatic’s automatic software updates allow users to add more variety to the flatbreads the robot produces. To learn more about Rotimatic, visit http://www.rotimatic.com.
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