Press Release (ePRNews.com) - ATLANTA - Feb 22, 2019 - SalesLoft, the leading sales engagement platform, today released the results of The Total Economic Impact™ Of SalesLoft, a February 2019 commissioned study conducted by Forrester Consulting on behalf of SalesLoft quantifying the benefits of the SalesLoft platform. Forrester found that organizations using SalesLoft to generate more pipeline and improve the customer buying experience could obtain a return on investment (ROI) of up to 329 percent over three years. The free study, The Total Economic Impact™ of SalesLoft, can be downloaded by visiting http://www2.salesloft.com/ForresterTEI2019.
The study also revealed that organizations that use the SalesLoft platform to create a personalized, scalable and consistent go-to-market process across a sales organization could expect to receive $7.2 million in value over three years, with a payback period of less than six months.
Forrester’s TEI methodology showed that a firm with 2,000 employees using the SalesLoft platform can achieve the following in a span of three years:
- 329 percent return on investment
- 13 percent improvement in customer renewal rates
- 2x increase in top-of-funnel sales prospecting activity
- 2.5x increase in response rates
- 20 percent increase in sales-qualified leads to opportunity conversion rates
- $336,000 saved from inferior legacy sales tools
Forrester research indicates 68 percent of buyers prefer to gather information on their own and 60 percent prefer not to engage with a salesperson. Organizations leveraging SalesLoft to deliver more personalized and authentic customer engagements through consistent sales cadences were also found to achieve better pipeline management, improved sales coaching capabilities, cost savings from the retirement of legacy sales technologies and improved sales rep retention fueled by an improved employee experience.
“This study highlights an extremely important concept for everyone in the sales world. If you deliver a sales experience to your customer that is authentic, sincere and relevant to solve a problem, you will generate massive results,” said Kyle Porter, CEO of SalesLoft. “The purpose of all of the incredible automation, workflows and artificial intelligence within the SalesLoft platform is directed so our customers can provide the sales experience their customer deserves and do it in a scalable, predictable way that generates the most revenue for their business.”
Before SalesLoft, companies lacked the tools, technologies and scalable processes needed to grow pipeline, expand their total marketable universe and support growth plans. Companies cited several common issues, challenges and pain points impacting how efficiently and effectively their sales organization engaged with prospects and customers, including:
- Poor pipeline management and unreliable tracking of selling activity
- Inability to deliver authentic, personalized communications at scale
- Disjointed sales process and manual sales cadences
Forrester Consulting applied its Total Economic Impact™ (TEI) methodology when it assessed the general market need, leveraging Forrester research with hundreds of global buyers, and conducted in-depth interviews with an additional five SalesLoft customers at the executive level from five different organizations. It used this data to design a composite organization to quantify the benefits of SalesLoft’s sales engagement platform.
The SalesLoft sales engagement platform consists of the SalesLoft Cadence engine, SalesLoft Dialer, SalesLoft Connect, Live Call Studio, human sales email and, most recently, Meeting Intelligence. It enables firms to create a personalized, scalable and consistent go-to-market process across the sales organization.
SalesLoft is the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers. More than 2,000 customers, including Square, MuleSoft, WeWork and Dell, use the company’s category-leading sales engagement platform to engage in more relevant, authentic and sincere ways.
Headquartered in Atlanta, SalesLoft has additional locations in San Francisco, New York City and Guadalajara, Mexico. SalesLoft has more than 350 employees and was recognized as the No. 1 best place to work in Atlanta. The company was also named the 7th Fastest-Growing Technology Company in North America by Deloitte. For more information on SalesLoft and how to deliver a better sales experience, visit http://www.salesloft.com.