Press Release (ePRNews.com) - New York, NY - Nov 18, 2016 - — Sports with a side of sexy? SCORES, the legendary strip club chain, is spicing up the Sports Bar arena. Today, SCORES Holding Co. announced that it would be licensing the SCORES name to sports bars nationwide in an extraordinarily affordable and flexible licensing program. Small and midsized sports bars, and neighborhood bars, will have the opportunity to rebrand themselves as a “SCORES” but without the large upfront costs usually associated with franchising.
The SCORES Sports Bars formula is a game changer for bar owners and the industry as a whole. While major national franchises can require upfront costs of over $250,000, which puts national brand recognition out of reach of most small and midsize bar owners, SCORES starts its licensing agreement costs at $2,000 per month, with no upfront fee.
The nation has tens of thousands of sports bars, but surprisingly few brands. So we’ve created a licensing model that is more accessible to most sports bar owners.
“The nation has tens of thousands of sports bars, but surprisingly few brands. So we’ve created a licensing model that is more accessible to most sports bar owners,” said Steve Jaffe, Head of Licensing and Acquisition at SCORES. “The name “SCORES” in itself is an ideal fit for the Sports Bar category, but when you add the sex appeal of the brand it becomes a very powerful combination.”
The SCORES Sports Bar licensing package is a complete package – that allows bars across the country to enter the big leagues. SCORES is not only offering the use of its brand identity, which connotes glamour and excitement and radiates sexuality – all licensees will have access to professional advertising, marketing, graphics, social media and website design support. Additionally, SCORES has created a full line of merchandise for its licensees to sell to boost their revenues: the signature SCORES baseball caps, t-shirts, hoodies, koozies, lighters, beer mugs, and more. The SCORES Sports Bar logo is designed so that each location of the bar can be included, making the merchandise souvenir-quality.
Of course, it’s the SCORES girls that put the SCORES Sports Bars into a league of its own. In the SCORES Sports Bars, the waitresses are outfitted in a short pinstriped baseball shirt tied at the waist, sexy denim shorts and the signature SCORES Sports Bars baseball cap. They’re ready to help bar owners nationwide hit it out of the park.
SCORES originated in New York with its flagship strip club. Frequent features on the Howard Stern Show and in magazines including Playboy, Penthouse, Maxim and GQ quickly helped SCORES become the go-to nightlife spot for celebrities and sports stars. The club has also been featured on Keeping Up with the Kardashians, HBO’s “How to Make It in America,” ABC’s 20/20 and Nightline, and a variety of network and cable outlets.
For more information on becoming a SCORES Sports Bar and taking your bar to the next level, visit www.scoreslicensing.com, call Steve Jaffe at 212-868-4900 or email firstname.lastname@example.org
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