Shade Critters Set to Have Fun in the Sun with The Rainbow Fish

Shade Critters Set to Have Fun in the Sun with The Rainbow Fish

Press Release ( - MAHWAH, N.J. - Mar 27, 2017 - RJM Licensing, Inc. is happy to announce that Shade Critters, a subsidiary of 8 Oak Lane LLC, is set to join the Rainbow Fish licensee roster. Shade Critters specializes in UPF50+ sun protective swimwear for infants, toddlers and tweens.  Designed with a fun, play dress up angle, Shade Critters makes sun protection fun for the kids and effortless for mom. Shade Critter suits tout a UPF rating of 50+, blocking 98% of the suns harmful UVA/UVB rays.  Soon, fans of the popular children’s book will be able hit the beach in true Rainbow Fish fashion.

Maureen Schmidt, of Shade Critters, commented on the exciting new development, saying, “We’re so excited to leverage the beloved characters of The Rainbow Fish to help introduce a new generation to how fun and effortless Sun Safety can be.”

Originally published in 1992, The Rainbow Fish book series has sold over 30 million copies with a 25th anniversary coming in 2017.  The Rainbow Fish series was the first book to use holographic foil which makes Rainbow Fish shimmer and mirrors his movement.

        NorthSouth Books is the Manhattan-based arm of Swiss publisher, NordSud Verlag. NorthSouth publishes beautiful picture books from the best international authors and illustrators.  Their books are distributed by Ingram Publisher Services, and can be found everywhere that books are sold.

    RJM Licensing, Inc. is a full service licensing agency specializing in the representation of books, brands, and artists.  Their properties include DreamBigWorld by Juan de Lascurain, Where’s the Meerkat?, amazing baby, The Peterson Field Guides, Tegrin Dandruff Shampoo, Short & Sassy Shampoo, Country Diary, Ivory Cats and more. For more information about The Rainbow Fish book series, please contact: Rob Mejia, 84 Oweno Road, Mahwah, New Jersey 07430.  Telephone: (201) 828-9050.  Email:, Website:

Source : RJM Licensing, Inc.
Business Info :
RJM Licensing, Inc.

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CATEGORIES : Consumer Goods


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