Press Release (ePRNews.com) - Red Bank, NJ - Apr 06, 2016 - Vantage Production, LLC announced the release of its VIP technology (VIP 2.0), the mortgage industry’s premier solution for lenders and loan originators in customer relationship management (CRM), prospecting, marketing and automated sales solutions.
“We have completely redesigned the user interface/user experience (UI/UX) for a simple, fast and easy to use automated platform offering all core functionality at the user’s fingertips, directly from the home page,” explained Shalisa Mohamed, chief technology officer. “Now, the entire platform is easily accessible and designed around the originator’s daily schedule, leads and tasks. Loan Originators can prioritize their day based on the most important lead opportunities that populate in real time.”
“Originators receive a daily communication that contains a composite summary of key information, including current rates and market information, appointments, leads and tasks for that day, milestones of loans in progress, as well as client birthdays and anniversaries, all designed for daily planning and productivity. It’s exactly what I wanted back when I was an MLO myself, and now it’s finally a reality.”
According to Sue Woodard, president and chief executive officer, “We allocated a combined team of marketing, technology and systems experts who jointly collaborated on the upgrade release in an effort to enhance the overall client experience. The result is a highly optimized, one point of entry, simplified, automated mortgage marketing suite that is fully integrated across sales, marketing, LOS, PPE and credit bureaus. VIP 2.0 is a powerful, compliant automated mortgage CRM designed to increase productivity for both lenders and individual originators alike.”
“The VIP 2.0 upgrade includes the automation of established industry ‘best practices’, combining how the most successful MLOs in the nation work along with the science of communication to consumers. Our new dashboard is organized to help loan originators prioritize their day in real time, providing “at a glance” insight to their business. The new workflows and dashboard provide information and guidance, designed for an exceptional experience paired with optimized sales and marketing results,” said Woodard. “Additionally, originators receive a daily communication that contains a composite summary of key information, including current rates and market information, appointments, leads and tasks for that day, milestones of loans in progress, as well as client birthdays and anniversaries, all designed for daily planning and productivity. It’s exactly what I wanted back when I was an MLO myself, and now it’s finally a reality.”
Ryan Stillwell, chief operating officer, added, “The new dashboard is truly an attention management system. It is fast—with the entire platform just one click away; simple—designed around core daily schedules, leads and tasks; and focused—developed for loan officers to prioritize their day in real time. Additionally, administrators have the ability to set up workflows within the CRM that contain automated emails, tasks and appointments based on contact status changes as they work with leads, prospects and partners, closed loans and recruits.”
As part of the upgrade, according to Stillwell, “The VIP administrator manages user information in one area with tabs for Profile, Roles, Branding, Credentials and Distribution to save administrative time during user setup. All information populates within the VIP platform. In addition, data coming back from VIP clients’ loan origination software (LOS) is highlighted and visible to the VIP user. A new section at the top of any application that has been exported to the LOS exhibits all of the key dates and status changes of the loan.”
The VIP 2.0 upgrade release took place on April 4, 2016. Further information about the VIP upgrade may be found at the Vantage Production website — http://www.vantageproduction.com or by calling (800) 963-1900.
About Vantage Production
Vantage Production, LLC provides advanced mortgage-industry focused CRM systems, compliant automated marketing and sales solutions, compelling content for the mortgage industry and professional development programs. With solutions tailored to the requirements of enterprise lenders and loan officers alike, Vantage Production serves more than 300 leading lenders and tens of thousands of individual mortgage industry subscribers. For more information, visit www.vantageproduction.com.