Spotlight Branding Unveils Successful 'Internet Foundation' Formula for Legal Marketing

Spotlight Branding Unveils Successful 'Internet Foundation' Formula for Legal Marketing

Press Release ( - Charlotte, North Carolina - May 09, 2017 - ​Nationally acclaimed legal marketing firm Spotlight Branding drew their latest innovation inspiration from the fact that 76% of Americans use the Internet during the process of hiring an attorney.

“We identified a huge deficiency in law firm marketing,” Spotlight Branding’s co-founder, Daniel Decker, said. “Most firms are neglecting their internet presence and, as a result, they are building out their marketing on top of a shaky foundation.”

“We identified a huge deficiency in law firm marketing in that most firms are neglecting their internet presence and, as a result, they are building out their marketing on top of a shaky foundation.”

Daniel Decker, Co-founder, Spotlight Branding

After spending six years working with hundreds of small and solo law firms across the country, Decker and his Charlotte, North Carolina-based team have identified six of the most important online marketing channels that make up what Spotlight Branding calls a firm’s “Internet Foundation.”

These channels include:

  • A modern, mobile-friendly website
  • A regular email newsletter
  • Ongoing social media marketing
  • Consistent blog publication
  • Video FAQ library
  • Avvo profile

“A firm’s Internet Foundation sits at the center of all their marketing and networking and, if built correctly, can set the stage for explosive growth,” Decker said. “No matter where a lead, client, colleague or potential referral comes from, they will all interact with your Internet Foundation before making the decision to hire you.”

A law firm’s website sits at the core of their Internet Foundation. To help busy law offices turn underperforming websites into the hub for their Internet Foundation, Spotlight Branding provides clients with an easy-to-use infographic, “The Ingredients of a Great Website Home Page.”

The list highlights the seven often overlooked ‘must-haves’ to creating a successful home page:

  • A video introduction
  • Clear identification of what you do
  • An easy way to get in touch
  • A clean, organized menu
  • Special content available for download
  • Links to social media profiles
  • Professional visuals

Since implementing the “Internet Foundation” formula into their early engagement with new clients and managing the consistent flow of content, clients have reported eight bottom-line benefits:

  • More Credibility & Trust
  • Perception as the “Expert” in Their Practice Area
  • Increased Top-Of-Mind Awareness
  • More Referrals
  • Overall Higher Marketing ROI
  • New Strategic Opportunities
  • Higher Quality Leads (and less time closing)
  • Ability to Raise Rates and Still Win Business

“A strong Internet Foundation makes all marketing and business development more profitable,” Decker said. “Without a strong foundation in place, a firm will miss out on business that should have been theirs.”

About Spotlight Branding

Spotlight Branding provides online marketing services exclusively for solo and small law firms. They specialize in law firm website design, content creation, video marketing, social media marketing, email newsletter management, and more. 

Unlike many internet marketing firms who are narrowly focused on Search Engine Optimization (SEO), Spotlight Branding creates an “internet foundation” for lawyers — a foundation which makes all law firm business development work better.

Based in Charlotte, North Carolina, Spotlight Branding is growing rapidly. In 2016, they crossed the million-dollar revenue threshold and are projecting to double their revenues in 2017. Their team of talented professionals specializes in positioning lawyers as trusted, credible experts in their respective markets — setting the stage for rapid growth. To learn more, visit

Media Contact:
Michael Cable

Source : Spotlight Branding


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