Startup creates first app to connect pet parents with similar pets, breed or interest

Press Release ( - Feb 19, 2016 - Petbulb

Social Community & Deals App For Pet Parents

Paul Ikhane, Founder


It’s been said it takes a village to raise our children. Today’s villages extend past the physical into the virtual world.

As any pet parent will tell you, animals are just as much our kids as our actual children.

Finally, the village to raise our pets is here.

Meet Petbulb.

Think of us as a Community, a place to connect, network, learn, share health and grooming tips, interest, news, arrange meetups, get advice and support, share about our pet family and messages of hope, while also getting deals from local and national pet brands. A place where pet parents who have similar pets, breeds and interest can connect and interact.

No other pet-focused product comes close to offering the level of support in our village.

Social + Deals + Pets = Petbulb

At Petbulb, we understand that in order to provide our pets with the best homes and most love, we need to have access to as many resources as possible. On Petbulb, pet parents can:

Set up a user account with a profile for themselves and up to 3 profiles for 3 pet family

Search and connect to other pet parents in their area.

Search and connect to specific breeds.

Form networks based on location, pet breeds, interests, etc.

Chat with people in their network.

Follow pet brands and pet influencers for the latest news.

Leave reviews and comments for pet businesses.

Leave reviews and comments for specific animal breeds.

Post images and videos.

Post using @petname to tag their pet family creating a history of experiences

Post using *username to tag other pet parents (First by any mobile app)

Share Post to other network and platforms

Set up events on or offline.

Purchase pet products at a discount.

In the future: schedule a vet appointment, post on a lost pet notice board, and look through pet adoption boards.

Meet Maggie And Joe


Cat lover

Loves to post pics of her furry friends in laundry baskets, chasing phantom lights across her loft, etc.

Doesn’t feel as much support from her followers on Facebook and Twitter as she’d like


Owner of Joe’s Pets

Often discounts products to create customer loyalty and repeat shoppers

Trying to market online, but finds it hard to know if his target demographic (i.e. pet owners) is actually being reached


Find exactly what they need on Petbulb

Maggie not only receives the feedback and community she’s always desired, but gets deals from Joe’s Pets as well

Joe is now ultra-aggressive in his online marketing, knowing that the people seeing his ads are not only pet owners and lovers, but have the specific animals he has product sales for at the moment.

Meet Our Founder

Petbulb is a lifelong calling for founder and CEO, Paul Ikhane.

After starting two successful businesses in marketing and media, Paul finally gave in to his childhood desire to help animals have safe, steady, and happy homes.

Born in Nigeria, Paul had seven brothers and a sister. His parents simply couldn’t afford to feed another mouth, so they had to give their family dog away. Paul was devastated when he heard his dog has been hit by a car and died. The discarding of animals shook him to his core.

“When I was a teenager, we had to give away our family dog as our landlord refused to allow a pet in the house. I always thought that was unfair to pets and have always been an animal/pet lover and advocate. I believe we are all animals with different levels of reasoning and we can only have a truly safe earth if we treat all animals properly.”

~Paul Ikhane, CEO


When does Petbulb launch?

We have finished development of the Petbulb app and are putting it through final testing. It will be available for download in April 2016.

Is the app only available in Canada?

Nope! Although based in Toronto, our community will be worldwide. Parents of cocker spaniels in America will be able to talk to parents of cocker spaniels is South Africa.

Can anyone sell discounted pet products on Petbulb?

No. You must be a registered business to offer deals on Petbulb. This is not a classifieds listing of secondhand goods, but Groupon-like deals on pet food, pet toys, pet services, and the like.

How many users will Petbulb have?

Millions of people around the world own pets. On Facebook alone, there are over 100 million pet owners from the US. To start, we are targeting 30,000 users and 500 businesses at launch.

How is Petbulb different from Facebook and Twitter?

Petbulb uniquely designed for pet parents, so every user account has the profile of the pet parent and up to 3 profiles for 3 pet families. And pet parents can connect with other pet owners with similar pets, breeds and interests.

Who can use Petbulb?

Anyone who is a pet owner or loves animals, you don’t need to own a pet to be on Petbulb. We believe there are people who will benefit from Petbulb’s knowledge base if they want to own or adopt one

What kind of deals will be available on Petbulb?

Deals on the Petbulb will be available from registered and approved pet businesses and service provides.

What do you want to achieve with Petbulb?

We want to re-connect the world and people through pets and animals, thereby showing the world how much good there is in these animals and help put an end to abuses and unjust conditions these animals are put through.

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