Press Release (ePRNews.com) - CAMBRIDGE, Mass. - Jun 13, 2017 - EChO – Eradicate Childhood Obesity Foundation, Inc. has just released a free, augmented reality (AR) app, SugAR Poke, on iPhone and Androids, the first app to utilize AR in a public health context. SugAR Poke allows consumers to avoid added sugar in real-time while grocery shopping.
Hidden added sugar poses a severe health risk to everyone, particularly children susceptible to developing diabetes or becoming obese if addicted to sugar at a young age. Starting in July 2018, food manufacturers have to include the amount of added sugar on the nutrition label of all food products, but EChO believes consumers shouldn’t have to wait to have access to this crucial health information. Using AR technology allows SugAR Poke to bypass this regulation. SugAR Poke will cover the entire supermarket by crowd-sourcing the list of products consumers want on KickStarter.
Currently, SugAR Poke demo app uses image recognition and scans front labels of 4 brands of salad dressings (15 products) displaying a front label superimposed over the salad dressing bottle. If the product does not contain added sugar, a green label appears with “0 tsp of added sugar.” If the product contains added sugar, a black label tells the number of teaspoons of added sugar in the entire bottle, not a deceiving serving size. SugAR Poke’s approach with only two categories of labels simplifies purchasing decisions for consumers. Alper Guler of Pandora Reality, EChO’s technological partner said: “Both of my parents are doctors, so I want to help kids reduce their sugar consumption. That’s why I joined EChO’s team to create a solution.”
EChO encourages everyone to download SugAR Poke and try it out in the supermarket. Founder and president of EChO, Laurent Adamowicz, introduced SugAR Poke at the AR in Action conference at New York University this week and launched EChO’s KickStarter campaign with a video demonstration created by the team. The crowd-sourced $40,000 fundraise will allow full development of the app. Adamowicz reflects: “Imagine the potential of SugAR Poke when you stand in front of a vending machine and you can literally poke through the glass to see how much added sugar each snack and beverage contains before you make your selection.”
Pandora Reality is based in New York. It creates custom augmented and virtual reality experiences for its customers and believes that everybody has the right to visualize their dream. Their work allows people to see their ideas come to life. Contact email@example.com.
EChO – Eradicate Childhood Obesity Foundation, Inc. is a 501(c)(3) public charity based in Cambridge, MA, dedicated to eradicating childhood obesity for good. It strives to develop technology-based strategies to reduce childhood obesity in the United States, believing that proper nutrition education promotes better eating habits and a healthier lifestyle to eradicate obesity. Contact firstname.lastname@example.org.
EChO - Eradicate Childhood Obesity Foundation, Inc