Sunshine Coast, a Best-in-Class Drug Rehab Program in British Columbia, Welcomes New Counselor, Cenk Matalon

Sunshine Coast, a Best-in-Class Drug Rehab Program in British Columbia, Welcomes New Counselor, Cenk Matalon

Press Release ( - VANCOUVER, British Columbia - Mar 27, 2019 - Sunshine Coast Health Centre, a best-in-class drug rehab and alcohol treatment program based in Powell River, British Columbia, is proud to announce a new counselor, Cenk Matalon. The Centre is happy to report strong client satisfaction with Cenk; especially in his focus on using the “Hero’s Journey” as an archetypal journey metaphor as clients battle their way towards meaning and out of hopelessness.

“Cenk brings a unique perspective to helping clients battle drug and alcohol dependency,” explained Casey Jordan, Chief Marketing Officer. “Beyond the strong client satisfaction with his performance, we should point out his innovative use of the ‘hero’s journey,’ a framework for clients to understand their own journey out of hopelessness and towards meaning.”

Persons who would like to reach Cenk directly for media interviews or other inquiries can visit the contact page at For an in-depth look at the ‘Hero’s Journey’ as part of his methodology, visit And for those who want to learn about the Centre’s non-12 Step methodology, please access Persons interested in a confidential consultation can use the Web-based form on that page or call the helpline at 866-487-9010 in Canada for more information. Each person is unique, and so the best step after consulting the information on the website is to have a one-on-one conversation with a trained intake professional.


Here is the background on this release. The ‘Hero’s Journey’ is a popular framework for understanding myth, fiction, and indeed the journeys in life that we all take. It originates from Joseph Campbell, a mid-20th-century intellectual who was fascinated by myth and storytelling. The journey begins with a “call to adventure,” proceeds through challenges and temptations, reaches a climax at “slaying the dragon,” and ends with a death and rebirth. It combines will with the Centre’s non-12 step methodology which emphasizes Viktor Frankl’s methodology of meaning. People need and crave meaning or purpose in life; without this, they drift and can fall victim to addiction to drugs, alcohol, gambling, etc. It is by becoming self-aware of the “hero within,” that they can free themselves from addiction and reach a higher level of awareness. With his detailed experience using the ‘hero’s journey,” Cenk is a critical asset to the treatment team at Sunshine Coast, and clients have responded favorably to both Cenk and the use of the framework. For these reasons, the Centre is quite proud to announce that Cenk Matalon has joined the treatment team.


Sunshine Coast Health Centre is a 47-bed drug and alcohol rehabilitation facility exclusively designed for men, officially opened on the 15th of March 2004. The Centre has a philosophy of care that goes beyond just addiction to include personal transformation based on three key therapeutic principles: interpersonal relatedness, self-definition (autonomy & competence), and intrinsic motivation. The Centre offers both drug rehabilitation and alcohol treatment near Vancouver, BC, but serving patients across Canada, particularly British Columbia and Alberta and cities such as Calgary, Edmonton and Red Deer. Sunshine Coast Health Centre uses a form of drug rehabilitation based on the research of Viktor Frankl and methodology of Paul T.P. Wong, namely ‘Meaning ­Centered Therapy.’


Source : Sunshine Coast Health Centre
Business Info :
JM Internet Group

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