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Marketing Technology Press Releases

SproutLoud Wins 2019 Local Search Association Ad-to-Action Award

SproutLoud Wins 2019 Local Search Association Ad-to-Action Award

SproutLoud won the 2019 Local Search Association’s Ad-to-Action Award for Verticals and Marketplaces. As a leader in Channel Marketing Automation technology, SproutLoud was recognized for innovation in delivering local marketing results for Brands and driving consumer actions. “It’s an honor…

DemandGen Launches New Implementation Services for LeanData Customers

DemandGen International Inc., a world-class team of demand generation and marketing technology experts, today announced an expanded partnership with LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution solutions. As part of its expanded partnership with LeanData, DemandGen is launching new…

Recruiting.com and HiringThing Announce Strategic Partnership

Recruiting.com and HiringThing Announce Strategic Partnership

Recruiting.com, a leader in career site technology and employer branding, today announced a strategic partnership with innovative applicant tracking software solution HiringThing. With unemployment below four percent, the combined resources and expertise of the two companies will double down on…

Adweek Presents NexTech Summit in 2019

Adweek Presents NexTech Summit in 2019

Adweek, the leading source of news and insights covering marketing, media and technology, is excited to announce that its NexTech Summit will be held in fall 2019. The event will feature new advances in technology and their implications for advertising and brand marketing, including AI, augmented reality and other emerging platforms that will open new doors for businesses and…

Event Farm Releases First-Ever 100 Percent Texting-Based Attendee Engagement Suite

Event Farm Releases First-Ever 100 Percent Texting-Based Attendee Engagement Suite

Today, Event Farm, the leading experiential marketing platform used by dozens of Fortune 1000 companies, announced a suite of text messaging solutions for in-event attendee engagement.   “As a company that’s always looking for ways to authentically engage attendees, we’re…

VLG Marketing Acquires Atlanta-Based Burner Rocket

VLG Marketing LLC (VLG) announces the acquisition of Atlanta startup Burner Rocket for an undisclosed amount. The Dallas-based digital marketing agency continues to increase the diversity of its proprietary technology offering that addresses shifts in business-to-business marketing strategies with the advent of account-based…

GeistM Named 25th Fastest-Growing Business in New York on Crain's Fast 50 List, With Three-Year Revenue Growth of 1,070 Percent

Crain’s New York Business revealed that GeistM is No. 25 on its annual Crain’s Fast 50, a prestigious ranking of the fastest-growing firms in the New York metro area. This year’s list represents a diverse range of businesses including Thinx,…

Oktopost Launches Employee Advocacy in Salesforce to Simplify the Sharing Experience of Sales Professionals

Oktopost, the leading social media management and employee advocacy platform for B2B, today announced the launch of Employee Advocacy for Salesforce, a content sharing module that provides an efficient and scalable experience for sales representatives. Some of the latest features…

Oktopost Expands Its Global Presence to the U.S.

Oktopost, the only social media management platform architected for B2B enterprises, today announced that it has officially opened the doors to its new US hub in Atlanta, Georgia. Embarking on a journey in one of the fastest-growing technology meccas, Oktopost…

GeistM Named Fastest Growing MarTech Platform With Three-Year Revenue Growth of 1,157 Percent

​​​Inc. magazine revealed that GeistM is No. 433 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most…

Lead Marvels Launches Enhanced Resource Center for SME; Expands Access to Products

Lead Marvels Inc., a provider of marketing technology and media services and solutions, has launched an enhanced resource center for its partner SME on its media website AdvancedManufacturing.org. Lead Marvels launched SME’s Resource Center approximately two years ago as part of…

Adweek Intelligence Releases New Study Evaluating Marketing Technology Providers

Adweek, the leading resource serving the brand marketing community, today announced the release of a new study focused on marketing technology vendors. The Adweek Intelligence Brand IQ study evaluated over 25 leading providers on criteria including brand awareness and favorability,…

Oktopost Releases Latest Eloqua Integration to Enrich Lead Profiles With Social Engagement Data

Social media has grown increasingly critical to the buyer journey, representing 55% of the educational phase among B2B buyers, and 84% of the influence on purchasing decisions among CEOs and VPs. In order to help B2B marketers leverage lead activity…

Oktopost Officially Named a Facebook Marketing Partner

Oktopost, the only social engagement platform for B2B enterprises, today announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track…

HTK’s new Smart Stream gives marketers a live feed of customer engagement

Relationship marketing solution provider HTK is giving businesses new insight into the success of their loyalty, marketing and CX campaigns with the latest release of their Horizon platform.The new release includes a feature called Smart Stream, which uses the platform's…

Influicity Launches the Industry's First Audience Analysis Tool Using National Demographics Data, Unlocking New Blocks of Targeting Capabilities

Influicity Launches the Industry's First Audience Analysis Tool Using National Demographics Data, Unlocking New Blocks of Targeting Capabilities

– Influicity, the leading influencer marketing platform, releases the industry’s first influencer audience analysis tool leveraging national demographics data. Unlocking a new set of influencer audience analytics, the tool enables marketers to take a more targeted approach when partnering with…

Artificial Intelligence Firm WEVO Launches Platform for Marketers to Test and Improve Website Conversion During Design Phase

Artificial Intelligence Firm WEVO Launches Platform for Marketers to Test and Improve Website Conversion During Design Phase

WEVO, an artificial intelligence and crowdsourcing technology startup, has launched a new platform for digital marketers to test and improve website conversion before going live. The platform meets unmet needs in the A/B testing and conversion optimization space: the abilities…

GinzaMetrics to Acquire Withfluence, Influencer Marketing Platform to Create Powerful Content Creation and Amplification Offering

GinzaMetrics to Acquire Withfluence, Influencer Marketing Platform to Create Powerful Content Creation and Amplification Offering

Ginzamarkets, Inc. (parent company of enterprise SEO and content marketing analytics platform GinzaMetrics) today announced its intention to acquire privately-held Withfluence, Inc. Based in Tokyo, Withfluence is an influencer marketing platform that focuses on helping businesses identify the right influencers…

SmartAcre, a demand generation marketing agency, Opens Denver Office

SmartAcre, a lead and demand generation marketing agency who helps B2B businesses find, connect and engage with leads throughout the customer journey, announced the opening of the third SmartAcre location in Denver, Colorado on May 11. The office, located at…

eRelevance Secures $5.1 Million in Funding to Accelerate Sales, Marketing & Product Development

eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses (SMBs), today announced it has completed a $5.1 million round of financing.This funding builds on exceptional momentum by eRelevance, which ended 2016—only its second full year of…

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