#marketing Press Releases

"Getting 'Dollar Shave Clubbed'" Study Released

"Getting 'Dollar Shave Clubbed'" Study Released

​​​Mobile Agent Now, a leader in leveraging insights from online consumer reviews and comments to drive business action, today released a report titled: “Getting ‘Dollar Shave Clubbed’: How Natural Brands’ Search Dominance Is a Trojan Horse for Mass brands”. Every brand…

The Bloc Elevates Jennifer Matthews to CEO and President

The Bloc Elevates Jennifer Matthews to CEO and President

​​​The Bloc, one of the largest independent health creative agencies, is proud to announce the promotion of Jennifer Matthews to CEO and president. Founding partners Susan Miller Viray and Rico Viray will assume the respective positions of chairman of The…

Only 1 of 8 Outreach Emails Receive a Reply, New Study by Pitchbox and Backlinko Finds

Only 1 of 8 Outreach Emails Receive a Reply, New Study by Pitchbox and Backlinko Finds

Only 8.5 percent of all outreach emails receive a reply, according to a new industry study from Pitchbox and Backlinko. The research also discovered that personalizing messages significantly improves the response rate. Specifically, personalized subject lines were correlated with a…

Fooji Announces Nationwide On-Demand Brand Activations, Powered by DoorDash

Fooji Announces Nationwide On-Demand Brand Activations, Powered by DoorDash

​​​​​​​​​​​Fooji, the industry-leading brand activation platform, has launched an exclusive partnership with the largest and fastest-growing last-mile logistics platform DoorDash. Through this partnership, Fooji activations can now reach even more fans in a number of new markets with improved efficiency and…

WAAM Takes Another Step Into the World of Fashion by Partnering Up With FashionTV

WAAM Takes Another Step Into the World of Fashion by Partnering Up With FashionTV

2018 was the year where the issue of users’ privacy took the central stage. With the enactment of GDPR and the congressional hearing of Facebook’s Founder, Mark Zuckerberg, the issue of users’ ownership rights over their data was brought firmly…

Mediassociates Retained by Eaton for Strategic Media Planning and Analytics

Mediassociates Retained by Eaton for Strategic Media Planning and Analytics

Mediassociates, a leading independent media planning, buying, and analytics agency, has been retained by Eaton as its media agency in the United States. Mediassociates will manage advertising media strategy, implementation and measurement for Eaton’s broad portfolio of power management products and…

Vocalize Enables Businesses to Easily Gain Higher Direct Traffic

Vocalize Enables Businesses to Easily Gain Higher Direct Traffic

New branding technology, Vocalize, changes how consumers navigate the internet and how companies approach SEO. The innovative patent-pending solution allows businesses to create a “wormhole,” where prospective clients or customers jump directly to the company's website or connect through the company's customer…

Backlinko Announces Results of New Chicago SEO Agency Study

The SEO experts at Backlinko have compiled an impartial list of the top-ranking SEO agencies in Chicago, helping customers discover the right company for them using a data-driven process. Backlinko created their study by gathering together a list of the…

Mediassociates President Makes the Case for the Independent Agency

Mediassociates President Makes the Case for the Independent Agency

For all the troubling headlines facing some of the media agency giants, many independent media agencies are thriving. At Decisions 20/20, a recent advertising industry association event convened by the 4A’s, Jeff Larson, president of independent media shop Mediassociates, presented an optimistic picture…

Luminos Labs Names Stephen Lynch as Their New Head of Growth

Luminos Labs Names Stephen Lynch as Their New Head of Growth

Stephen joins Luminos Labs to oversee Sales, Marketing & Partnerships in order to accelerate organization growth and value proposition to potential clients and new partners in the marketplace. With over 15 years in a leadership role driving excellence across small…

ContentWriters Uncovers the True Cost of Hiring In-House vs. Outsourcing

ContentWriters Uncovers the True Cost of Hiring In-House vs. Outsourcing

Deciding when it makes the most sense to make a full-time hire as opposed to contracting out work is one of the toughest decisions a company can make.  ​In their latest white paper, ContentWriters measures the costs of hiring full-time content creators…

MarketerHire Launches With a Premium, 48-Hour Hand-Match Service for Brands and Freelance Marketer Talent

MarketerHire Launches With a Premium, 48-Hour Hand-Match Service for Brands and Freelance Marketer Talent

​Today, MarketerHire (www.marketerhire.com), a service that hand-matches clients with freelance marketers from its highly selective network within 48 hours, is launching out of beta after seeing strong early traction and positive feedback. The founding team — made up of veterans…

The Pedowitz Group Announces New Revenue Marketing Report in Support of High-Level Marketing Professionals

The Pedowitz Group Announces New Revenue Marketing Report in Support of High-Level Marketing Professionals

The Pedowitz Group (TPG), the only Revenue Marketing™ firm in the world, has released the Revenue Marketing Index 2019 Report​. The report supports marketing professionals in their ongoing efforts to operationalize business accountability, enhance digital transformation and improve the customer experience.…

Nwa Entrepreneur Invited to Speak at NYU

Derek Champagne, founder and CEO of The Artist Evolution (TAE), a thriving marketing firm based in Fayetteville, Ark., was recently invited to speak on the topics of business and entrepreneurship at New York University (NYU). Champagne will speak to business…

Hoodoo Digital to Sponsor Adobe Summit 2019 and Feature Products for Adobe Experience Manager

Hoodoo Digital to Sponsor Adobe Summit 2019 and Feature Products for Adobe Experience Manager

​​​​Hoodoo Digital, a provider of Adobe Experience Manager products and solutions, will sponsor Adobe Summit 2019. This will be the second year in a row that Hoodoo Digital will have a significant presence there as a sponsor. After another great…

Yalber, a FinTech Pioneer, Announced a New $20 Million Credit Investment

Yalber, a FinTech Pioneer, Announced a New $20 Million Credit Investment

​​With over $300 million invested in SMBs across the nation, Yalber announced today that a new $20 million credit facility from Park Cities Asset Management validates the strength of its team, its track record of success and the robust platform…

365 Connect to Present in Live Webcast on Navigating the Complex World of Online Compliance

365 Connect to Present in Live Webcast on Navigating the Complex World of Online Compliance

​365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today that its CEO, Kerry W. Kirby, will serve as keynote speaker for a live webcast. The webcast, Navigating the Complex…

New ISO Global Standard Calls for Annual Brand Evaluations

New ISO Global Standard Calls for Annual Brand Evaluations

​​​​​​The International Organization for Standardization (ISO), recognized leader in setting international standards for industry, has brought together standards boards from around the world – including MASB, the Marketing Accountability Standards Board – to publish ISO 20671, a global standard for…

omNovia Technologies Inc. Announces Launch of FLOW Webinar Platform

After 14 years of webinar technology innovation, omNovia is delighted to announce the launch of FLOW. This HMTL5 platform uses the latest technology and proprietary software to eliminate the need for any software download. "Distilling all the feedback we’ve had from…

Shhhh! Visit Mississippi Gulf Coast Unveils New Name and New Tourism Campaign

Shhhh! Visit Mississippi Gulf Coast Unveils New Name and New Tourism Campaign

​​​On Monday, March 11, Visit Mississippi Gulf Coast – the tourism marketing organization for the state’s three coastal counties along the Gulf of Mexico – hosted an event for the tourism community to unveil a new name and new ad…

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