Press Release (ePRNews.com) - San Jose, CA - Jun 19, 2017 - TapClicks, the world-class marketing report platform for digital agencies and enterprise companies, announced today its latest data source partnership with Adventive, the leading digital ad platform for publishers. This new partnership will allow Adventive customers to access their data within the TapClicks dashboards and reports, providing publishers with a unified view of campaign performance.
Today’s top publishers use the Adventive platform to build, manage and measure their digital advertising with scale and efficiency. Adventive’s broad array of ad formats and rich functionality allow publishers to differentiate their ad portfolios and monetize across all platforms.
Adventive users will have access to these metrics within TapClicks at the account and campaign level:
- CTR (click through rate)
- ER (engagement rate)
Adventive is the latest company to partner with TapClicks, where agencies and media companies can connect to over 170 data sources that provide thousands of metrics to include in beautiful and easy-to-use dashboards and reports. Adventive users who connect their data in TapClicks will now be able to view data by campaigns, client groups, and accounts. The power of TapClicks reporting is how it makes data available for detailed reporting and deep analytic insights.
Publishers and media companies will benefit from this integration through expanded metrics viewable on the TapClicks custom dashboards and reports. Combining the Adventive metrics with other Connector Marketplace data sources will provide publishers with contextual reports that lend themselves to powerful analytics that drive business.
TapClicks, Inc. is a leading marketing technology company and marketing dashboard and reporting provider for agencies, media companies, brands and enterprises. Its new, fully integrated marketing operations platform includes an order entry and proposal generator, enhanced workflow and task management, insightful analytics, and automated reporting — all within a single intuitive user interface available on demand in the cloud. Today, TapClicks delivers over 1,000,000 marketing dashboards to over 10,000 brands and over 3,500 media companies and agencies worldwide. TapClicks was founded in 2009 and has offices in Europe, Latin America, and across the globe in addition to its Silicon Valley headquarters. For more information, please visit tapclicks.com.