The Soul of a Singaporean Father Celebrated at the Asia Enterprise Brand Awards (AEBA) 2016

Press Release (ePRNews.com) - SINGAPORE - Feb 02, 2017 - 19TH Dec 2016 – Step into Soul Food and you will understand why this Social Enterprise sets itself apart. The restaurant is a commitment by a father who decided that he wanted to make a difference to less privileged individuals. And this calling is even stronger as he attributes his inspiration to his daughter.

Mr Gerald Png, Founder of Soul Food, said, “As a parent of a child with special needs, it has always been on my wife’s and my mind to discover what our daughter, Cheryl, would be happy and capable, of doing as an occupation. So when I noticed that she loves to potter with me in the kitchen, her enthusiasm inspired us to start a small restaurant and food production business – and Soul Food was borne from that”.

Since its inception on 11 January 2008, Soul Food’s mission to extend possibilities for people with special needs has been sealed with the Delta Senior School, under their Work Exposure Programmes and the Singapore National Employers’ Federation, under their Apprenticeship Work Programs for PWDs.

Mr Png explains,” To see our young trainees not giving up, even with the long training and exposure period and to see them growing from strength to strength, from confidence to competence – being able to produce high quality food, it reinforced our believe that if we give a person with special needs the time, the training and community they can attain a skill that will allow them to be meaningful contributors to society and have dignity in doing that”.

The organisers of the awards, the PTL Group, had identified this social enterprise that has made commendable efforts to effectively communicate their brand identity to be presented the Brand Morphosis Award.

Held on 30th of November, 2016 at ONE˚15 Marina Sentosa Cove, the Asia Enterprise BRAND Awards (AEBA) award presentation was honoured by Member of Parliament for Tanjong Pagar GRC and Adviser to Tanjong Pagar GRC Grassroots Organisations for Moulmein-Cairnhill, Mr Melvin Yong.

Special Awards
The Special Awards recipients also boasted outstanding individuals in the industry, including Renee Lim, Director for Marketing Communications at the Banyan Tree Spa, Milind Neurgaonkar, M.D. of Merck KGaA, and Benjamin Chan, Senior Manager, Marketing Communications and Development for Singapore Airlines Ltd.

The Banyan Tree Spa, a second time winner at the AEBA, clinched the Asia Wellness Excellence Award, which celebrates beauty and wellness enterprises that go beyond to invest insurmountable efforts to exceed standards in health and quality.

Singapore Airlines clinched the Asian Aeronautical Award. This award confers exemplary aeronautical enterprises in the region that are synonymous to stellar standards and top of the line facilities. They have been awarded the most number of accolades with a mere forty-four years of experience.

Another notable winner was Merck KGaA which received the Heritage Pharmaceutical Award. The award recognises organisations that are intrepid and open to exploring new ideas, with the adoption of ground breaking concepts and technologies to meet market needs. Merck KGaA is the world’s oldest pharmaceutical and chemical company that celebrates its 348th anniversary this year.

The Selection Process
Nominees had to qualify through a rigorous 3-stage procedure of Participation, Judging, and Selection to finally make it to the Awards Ceremony. The criteria were based on Branding, Marketing, Innovation & CSR. There were four more categories of winners slated for the awards presentation event as follows:

Grandeur
The pinnacle of the Asia Enterprise BRAND Awards 2014, the Grandeur Award is conferred to enterprises whose brand is established for at least twenty-five (25) years with strong market presence in Singapore. The award gives recognition to well-established enterprises that have displayed commendable success and outstanding credentials in their respective fields.

Novateur
The award acknowledges enterprises that have been in operation for at least fifteen (15) years with sterling accolades that have won them recognition in the industry. To recognise these rising brands with great potential for achieving lasting presence, the Novateur Award gives them the prominence needed to rank among tomorrow’s leaders.

Vanguard
This award is bestowed to enterprises established for at least five (5) years, have displayed strong innovation and are emerging to make a name for themselves in the industry. The Vanguard Award encourages and enables up and coming brands to stand out and triumph in an increasingly competitive environment.

Brand Morphosis
The Brand Morphosis Awards seek to award brands who have taken the next strategic step towards marketing and expanding their businesses. A brand that is able to effectively communicate their brand identity and products and services to their consumers is commendable. This award serves as a recognition and an encouragement that the awardee is on the right track to pushing their business frontier to the next level.

About The Organiser – The PTL Group
PTL Group is a corporate branding enterprise, supporting businesses in their journey towards achieving long-term success in today’s competitive marketplace. With the success of the Built Environment Industry Asia Awards, inaugurated in 2013, AEBA is poised to follow thia success in Asia.

The Group manages a company’s branding process from conceptualisation to strategic marketing, both locally and regionally. Combining astute project management, effective media and publicity, strong diplomatic relations and extensive regional connections, PTL Group specialises in a unique blend of accelerated marketing techniques that leverage unconventional branding and marketing campaign to speed up business growth and attain greater visibility within a shorter timeframe.

Aimed at enhancing business success, PTL Group operates the awards platforms that drive business excellence, nurture entrepreneurs and empower them to:
·          Enhance business relationships;
·          Create brand value and differentiation;
·          Expand regionally;
·          Increase media exposure; and
·          Achieve financial growth.

At the heart of the company is a team of experienced professionals with over 50 years of collective experience in media relations, project management, marketing strategy and brand image.

Source : PTL Group Pte Ltd
Business Info :
PTL Group Pte Ltd

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