The Value of Emotional Intelligence in the Workplace — Frere Enterprises

Press Release ( - PETALUMA, Calif. - Sep 04, 2018 - Having a high intelligence quotient (IQ) is a greatly desired trait in the business world, but there’s another type of intelligence that’s equally important: emotional intelligence (EI). Emotional intelligence is the ability for a person to identify and evaluate their emotions as well as the ones around them. Emotions once played second fiddle to IQ. However, since the 1990s, researchers have been exploring how emotions interact with cognitive processes and how it can impact decision making. Author Daniel Goleman argues that EI could even be a bigger predictor of success than IQ — making it a valuable skill in the workplace. Brandon Frere, successful entrepreneur and CEO, discusses why emotional intelligence is important in the workplace.

“Most of us have probably worked with someone who obviously didn’t get it,” said Frere. “They lacked awareness of how they projected themselves or how they made others feel. It’s difficult to work with people who can’t keep their emotions in check and it can lower everyone’s productivity.”

As the workforce has become increasingly diverse, the need for EI in the workplace has continued to grow. Strong EI allows one the ability to listen and empathize with people from a large variety of cultures, backgrounds and beliefs. Those with a higher EI tend to work better in teams than people with lower EI because they are more receptive to and understanding of the ideas of others and are adept at avoiding power struggles. Individuals with higher EI are often internally self-motivated, self-aware and open to constructive criticism. The need for people with higher EI isn’t just for employees.

No matter who I’m talking to within my businesses, I recognize that what I say and how I say it has an impact on them and the situation.

Brandon Frere

CEO of Frere Enterprises

Business leaders also benefit greatly from having a high EI because it allows them to be more effective managers. They can foster trust and respect among their employees as well as identify an individual’s unique abilities. These abilities combine to make for a harmonious and productive workplace where people feel valued and understood. The best news about EI is that it is not limited. EI is a skill that can be developed and increased over time. This makes it possible for everyone to continue to expand their EI capacity.

“No matter who I’m talking to within my businesses, I recognize that what I say and how I say it has an impact on them and the situation,” stated Frere. “I strive to have my management and employees do the same. It makes a real difference and positively impacts our company culture in a way that trickles down to our clients. We want people to feel valued when they come to work because they are.”

About Brandon Frere

Brandon Frere is an entrepreneur and businessman who lives in Sonoma County, California. He has designed and created multiple companies to meet the ever-demanding needs of businesses and consumers alike. His website,, is used as a means of communicating many of the lessons, fundamentals and information that he has learned throughout his extensive business and personal endeavors, most recently in advocating on behalf of student loan borrowers nationwide.

As experienced during his own student loan repayment, Mr. Frere found out how difficult it can be to work with federally contracted student loan servicers and the repayment programs designed to help borrowers. Through those efforts, he gained an insider’s look into the repayment process and the motivations behind the inflating student loan debt bubble. His knowledge of the often confusing landscape of student loan repayment became a vital theme in his future endeavors, and he now uses those experiences to help guide others through the daunting process of applying for available federal repayment and loan forgiveness programs.

Source : Brandon Frere
Business Info :
Brandon Frere

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CATEGORIES : Entrepreneurship


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