Press Release (ePRNews.com) - PORTO SEGURO, Brazil - Aug 04, 2016 - Trendy Brazilian brand Havaianas has launched a collection of flip-flops featuring the classic love trio of Popeye, Olive Oyl and Bluto. The first design with the Trio went on sale in all Havaianas stores across Brazil as a special project to celebrate Valentine’s Day, which takes place on June 12th in that country.
Focused on iconic poses and images, this special collection included three styles, one for women and two others in unisex sizes, and was promoted through dedicated retail displays. The designs sold out in all stores, confirming the success of the Classic Love Trio.
Following this success, the current collection of Havaianas features three new designs in unisex sizes, available in Havaianas-brand stores across the globe. Fans can find two models with Popeye and another with Olive Oyl.
Havaianas convey that tropical sensibility and are renowned for their unique products, the manufacturing process of which is a tightly guarded secret. The brand is a favorite of A-listers and royals, and has been featured by well-known luxury brands such as Céline, Missoni and Charlotte Olympia
“We’re so pleased that Havaianas is our newest brand collaboration for Popeye,” says Cathleen Titus, Vice President of International Licensing at King Features. “These two brands communicate an ideal combination of strength, humor and fun. What better way to celebrate summer!”
The deal for the collaboration via licensee Alpargatas was brokered by BR Licensing, Brazilian agent for Popeye brand owner King Features.
Havaianas incorporates a vibrant, fun and spontaneous Brazilian lifestyle. Since the creation of the original sandals in 1962, Havaianas has led the Brazilian spirit throughout the world, with a high-quality rubber material and fun and different designs. Wearers find an instant joy on their feet, from the comfort Havaianas offer.
About King Features
King Features Syndicate is a unit of Hearst, one of the nation’s largest diversified media, information and services companies, and is a member of Hearst Entertainment and Syndication Group, which includes cable network partnerships, television programming activities, and newspaper syndication and merchandise licensing operations. King is one of the most experienced organizations in licensing and entertainment and represents some of the most recognizable global brands, including Betty Boop, Popeye, Olive Oyl, Flash Gordon, The Phantom, Beetle Bailey, Hägar the Horrible, Prince Valiant and Mandrake the Magician. Please visit www.kingfeatures.com. Follow us on Twitter @KingFeatures. Like us on Facebook at www.facebook.com/KingFeatures
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