Press Release (ePRNews.com) - Irving, Texas - Oct 04, 2016 - TheBlaze announced today the launch of BrandStudio, its innovative new internal digital agency. BrandStudio will use TheBlaze’s new Phoenix technology platform to help brands and agencies build creative campaigns and precision-target their audience on TheBlaze’s media properties.
Cole Keeton, a 10-year creative director and advertising exec will head up the new unit. Keeton has created breakthrough campaigns for many global brands, including AT&T, Capital One, Pepsi and Guthy Renker. He joins TheBlaze from Javelin Marketing Group, Omnicom’s customer relationship marketing agency.
“With our growing roster of premium advertisers looking to us for successful branding and direct response campaigns to reach our growing market, Cole is the perfect choice.”
“We’re excited to help our advertisers tailor their message to our unique cultural segment,” said Stewart Padveen, President. “With our growing roster of premium advertisers looking to us for successful branding and direct response campaigns to reach our growing market, Cole is the perfect choice.”
TheBlaze works with innovative advertisers such as Sony Pictures, Overstock.com, LifeLock, TRUECar, Quicken Loans, Caspar, SimpliSafe and others. With the launch of a new website later this year, TheBlaze is expected to see sharp growth in its digital, radio and television advertising businesses.
TheBlaze is the fastest-growing digital network for the New American Heartland. TheBlaze serves millions of fans across multiple platforms including TheBlaze.com, TheBlaze Mobile App on iOS and Android, TheBlazeTV App on Roku, Amazon Fire and Apple TV, TheBlaze Radio Network, and through leading cable and satellite providers in over 12 million television households across the country.
Senior Vice President, Marketing