Ticket Xpress e-Voucher launched in Taiwan by Edenred and Carrefour

Press Release (ePRNews.com) - MUMBAI, India - Aug 26, 2016 - Ticket Xpress allows Carrefour to send offers (products or discounts) to its customers thanks to an  e-voucher. Upon receipt by email or SMS, the beneficiary can exchange his voucher against the offer proposed by Carrefour.

With Carrefour Taiwan’s huge customer base and the wide adoption by local partners including major banks, loyalty and employee benefit programs, th​is eco-friendly and industry-leading mobile technology is expected to create a significant momentum in both retail and mobile payment market in Taiwan.

According to Rami Baitieh, CEO of Carrefour Taiwan, Carrefour has been dedicated to provide innovative, swift, and eco-friendly payment technology for the customer in mobile era, and digital vouchers which can distributed, managed, and redeemed easily with mobile phones is one of the most viable solution.

That is the reason why Carrefour partnered with Edenred to launch Carrefour Ticket Xpress to bring the best mobile payment experience for Carr​efour’s consumers in Taiwan, and then roll out the success in Taiwan to other countries. By introducing Edenred’s digital voucher technology, Carrefour Taiwan is also looking to bring positive impact to environment by replacing its paper gift voucher, which is produced at a sheer volume of more than 8 million pieces every year.

Bertrand Dumazy, Chairman and CEO of Edenred, said that Taiwan has been Edenred’s pioneering country for digital voucher solution since 2010. As of today, Edenred has created the most sophisticated digital vouchers technology and the most powerful digital distribution network in Taiwan. So Taiwan is the obvious choice to launch the very first Carrefour Ticket Xpress with Carrefour.

With the success of Ticket Xpress, Edenred will continue to be the best partner of Taiwan government to promote “Mobile Economy” initiative, and is looking to push the eco-friendly Ticket Xpress to global market as Edenred’s commitment to share its “Ideal green” value with its stakeholders.

Starting today, Carrefour Ticket Xpress is available at the major banks’ loyalty programs online channels. Consumers can use their reward points to get their Carrefour Ticket Xpress directly delivered to their mobile devices, and spend it by simply scanning the barcode at any of 87 Carrefour stores in Taiwan.

Along with the newly launched Carrefour Ticket Xpress®, Carrefour Taiwan also updated its mobile App with the new “Reward wallet”, an in-app “Carrefour Ticket Xpress” gift catalog for E.SUN and CTBC bank’s credit card holder. An “E-voucher Clip” feature is also available for consumers to manage the “Carrefour Ticket Xpress” received outside Carrefour App, providing a worry-free shopping experience for Carrefour’s valuable customers.

About Carrefour
The Carrefour Group is the leading retailer in Europe and the second-largest retailer in the world. Carrefour Taiwan was founded in 1982. With 87 stores as of 2016, Carrefour Taiwan is the only multi-format, and multi-channel retailer in Taiwan.

About Edenred
Edenred, which invented the Ticket Restaurant® meal voucher and is the world leader in prepaid corporate services, designs and delivers solutions that improve the efficiency of organizations and increase individuals’ purchasing power.

Edenred Taiwan has been developing Ticket Xpress e-voucher solution and digital distribution network since 2010. As of July 2016, Ticket Xpress network has connected 60 well-known brands, 17,373 POS, 61 loyalty points programs and e-commerce platforms, and 350 large corporate clients. 7.28 million pieces of e-vouchers were issued in 2015.

Source: http://www.edenred.com/en/News/Development-Strategy/Pages…

Source : Edenred
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Edenred India

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