Press Release (ePRNews.com) - TORONTO - Apr 20, 2016 - Student Life Network & Parent Life Network, Canada’s leading student and parent marketing agency, announces the results of their Mother’s Day 2016 Survey of over two thousand parents and students, and got to the bottom of what moms really want and will likely get.
“We decided it would be fun to find out what moms really want this year for Mother’s Day while at the same time finding out what students were planning to buy. The results show that moms love simple and affordable gifts like cards or letters and that students can’t wait for the chance to show their moms how much they appreciate them with something special,” says Sean Copeland, Director of Research at Student Life Network & Parent Life Network.
Moms all over Canada will be happy to know that the top 10 gifts students plan to buy for Mother’s Day this year are just what they were hoping for.
The top 10 gifts that Canadian students plan to buy this Mother’s Day:
1. Card or letter (48%)
2. Flowers (45%)
3. Chocolate (32%)
4. Gift card (30%)
5. Jewelry (27%)
6. Beauty sampler (26%)
7. Family photo (25%)
8. Scented candle (21%)
9. Tea or coffee gift set (21%)
10. Cookware (17%)
The top 10 gifts that Canadian moms want this Mother’s Day:
1. Family photo (46%)
2. Gift card (46%)
3. Card or letter (41%)
4. Flowers (39%)
5. Jewelry (36%)
6. Artwork (31%)
7. Chocolate (27%)
8. Computer (27%)
9. Cookware (26%)
10. Purse, tote or hand bag (26%)
While there were clear winners, there were also clear losers when it came to gifts that moms want this Mother’s Day.
The 10 gifts that are least wanted by Canadian moms this Mother’s Day:
1. Wireless speaker (12%)
2. Pants or skirt (12%)
3. Wireless activity band (12%)
4. Book (11%)
5. Headphones (9%)
6. Beer (9%)
7. Hat or cap (8%)
8. Vapourizer (8%)
9. Hard liquor (7%)
10. GPS for the car (6%)
It’s fun to find out what gifts moms want and might get this year, but in our survey we also asked students to tell us why they were planning to buy their moms something for Mother’s Day. “There were so many amazing stories this year, but there was one in particular that really pulled at my heartstrings,” says Copeland.
“… My mom is my hero. She is honestly the strongest person I know. I lost my dad a few years ago, unexpectedly, and that was the toughest for my mom. Now she is working two jobs to support me with school and my four younger siblings [with] their lives. It kills me inside to see her do so much for us and try to make our lives as normal as possible. Nothing in the world could bring someone like [my dad] back into her life, but these [gifts] could make her days easier and better to enjoy. I love my mom!” – Noor Dhillon, a student from University of Calgary
For any students that have yet to buy their Mother’s Day gift this year, there’s still time to get her something special to go along with that Mother’s Day card.
The 10 Mother’s Day gifts that few students are planning to get, but many moms want:
1. Family photo (25% of students plan to buy it, but 46% of moms want it)
2. Gift card (30% of students plan to buy it, but 46% of moms want it)
3. Artwork (17% of students plan to buy it, but 31% of moms want it)
4. Computer (11% of students plan to buy it, but 27% of moms want it)
5. Shoes or boots (14% of students plan to buy it, but 24% of moms want it)
6. Massaging device (11% of students plan to buy it, but 22% of moms want it)
7. Pajamas (10% of students plan to buy it, but 21% of moms want it)
8. Sunglasses (8% of students plan to buy it, but 21% of moms want it)
9. Tablet or eReader (7% of students plan to buy it, but 19% of moms want it)
10. Digital camera (7% of students plan to buy it, but 19% of moms want it)
About The Mother’s Day 2016 Survey:
The Parent Life Network (PLN) and Student Life Network (SLN) conducted an online survey from April 8-14, 2016, with over one thousand (1,036) English-speaking Canadian mothers ages 18 to 44, and over one thousand (1,312) English-speaking Canadian students ages 16 to 34. The samples were self-selected from the Parent Life Network and Student Life Network membership bases of almost 1 million Canadians. The margin of error for comparable probability-based random samples is +/- 3.0% for a sample size of 1,036 and +/- 2.7% for a sample size of 1,312, 19 times out of 20.
About Student Life Network & Parent Life Network:
With nearly a million Canadian members between 16 to 40 and a social media reach into the hundreds of thousands, Student Life Network (SLN) and Parent Life Network (PLN) drive millions of actions for Canada’s top brands. By teaming up with awesome brands, SLN and PLN give back to deserving students and parents through exclusive, life-changing opportunities.
For additional information about Student Life Network & Parent Life Network, please visit our websites at www.studentlifenetwork.com and www.parentlifenetwork.com. Source :
Student Life Network & Parent Life Network