Top Indian Companies win the MetrixLab Website of the Year India awards 2016

Press Release (ePRNews.com) - HYDERABAD, India - Nov 14, 2016 - Top Indian Companies win the MetrixLab Website of the Year India awards 2016

Hyderabad, 14 November 2016– Car Dekho, India Infoline, Patanjali, The Hindu, Amazon India, IRCTC Tourism, Unicef and Facebook have been chosen by the India public as category winners of the Website of the Year 2016. Food & Beverages website Sanjeev Kapoor has been chosen by the Indian public as the overall winner of the Website of the Year India 2016.

The Website of the Year election is the biggest annual online public prize in India and was organized for the eleventh consecutive year. This year more than 68,000 people voted more than 95,000 times on their favourite websites in 21 different categories, like Media, Sports and Shopping.

Nominated websites were judged on content, navigation, design and recommendation intention. There are 2 winners in each category: the Best Website, the site with the highest average score on the four elements, and the Most Popular Website, the site with the highest number of votes. The overall winner of the Website of the Year is the website with the best relative review within its category.

Winfred Samson, head of Markettools Research India, a MetrixLab company states: “As ‘digital’ is now a central part of any brand’s marketing strategy, the quality of their website, and its ability to stand out against the competition, is a more important factor than ever. The WOTY award is a great initiative that MetrixLab has been conducting for over a decade in European countries, and has been in India for 10 years now. We are so pleased to be able to recognize the top performing websites in the India, and to ensure that the Indian market is aware of which brands they should be watching, and who is delivering great digital content via their website! Congratulations to all the winning websites in various categories and to Sanjeev Kapoor for being voted as overall winner across all categories.”

The winners in all categories:

Automotive     Housing & Interior
Best Website: Car Dekho     Best Website: PropChill
Most Popular Website: Car Dekho     Most Popular Website: PropChill

Banking & Investment     Insurance
Best Website: India Infoline     Best Website: DHFL Pramerica
Most Popular Website: India Infoline     Most Popular Website: DHFL Pramerica

Career & Education     Leisure & Travel
Best Website: Wikipedia     Best Website: IRCTC Tourism
Most Popular Website: Wikipedia     Most Popular Website: IRCTC Tourism

Charities     Media
Best Website: Being Human     Best Website: Being Indian
Most Popular Website: Unicef     Most Popular Website: Being Indian

Communities     News & Information
Best Website: ShoutMeLoud     Best Website: The Hindu
Most Popular Website: Facebook     Most Popular Website: The Hindu

Comparison     Shopping
Best Website: 91 Mobiles     Best Website: CoolWinks
Most Popular Website: 91 Mobiles     Most Popular Website: Amazon India

Consumer Electronics     Sports
Best Website: Apple India     Best Website: ESPN Cricinfo
Most Popular Website: Apple India     Most Popular Website: Starsports

Consumer Goods     Telecom
Best Website: Cadbury Dairy Milk     Best Website: Vodafone India
Most Popular Website: Patanjali     Most Popular Website: Airtel India

Dating     Utility
Best Website: Jeevan Sathi     Best Website: Best Undertaking
Most Popular Website: Bharat Matrimony     Most Popular Website: Best Undertaking

Food & Beverages     Weather & Traffic
Best Website: Sanjeev Kapoor     Best Website: Google Maps
Most Popular Website: Sify Bawarchi     Most Popular Website: Google Maps

Health
Best Website: Mohan Foundation
Most Popular Website: Mohan Foundation

The Website of the Year election is an initiative of MetrixLab, a global insights and analytics provider. The election is also organized in Germany, France, The Netherlands, Spain, Italy, Brazil, UK and China.

– END OF PRESS RELEASE –

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About MetrixLab
MetrixLab, recently merged with MACROMILL, is the fastest growing provider of consumer insights and marketing analytics solutions. MetrixLab turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MetrixLab serves 2200 leading brands in more than 80 countries. www.metrixlab.com

For more information (not for publication)
Laura Vromen, Project Manager, l.vromen@metrixlab.com, +31(0)10 – 20 30 755

Nelson Mascarenhas, Project Manager India, nelson.mascarenhas@us.metrixlab.com, +91 040 6665 3201

Source : Metrixlab

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