Press Release (ePRNews.com) - TORONTO - Sep 29, 2016 - Toronto rapper Shah’s fourth single Pay Day 71 (https://soundcloud.com/dayofshah/pay-day-71) was released on September 29, 2016. The accompanying music video will be the fourth installment in Shah’s audiovisual series and will be released on October 11, 2016. The trailer for this upcoming episode can be seen here: https://www.youtube.com/watch?v=f3MOsfywLiM
While Shah is viewed as a mainstream artist who has rapidly drawn a broad fanbase, his lyrics and his visuals are filled with subtle social and political commentary. Shah’s music and music video series that is following his entire artistic career is filled with subtle commentary on social inequalities such as the gender wage gap, police-brutality, and ISIS. Pay Day 71, refers to the inequality women face, earning on average only 71 cents to the dollar a man earns. Shah identifies as a feminist and hopes to spread this message through his music; his ability to artistically delivery his message so audiences don’t feel they’re being preached to, combined with his acknowledgement of his own hypocrisies, have been pointed to as reasons for Shah’s emergence amongst mainstream audiences that have traditionally rejected more ‘conscious’ artists.
Shah has shunned lucrative mainstream opportunities in order to make music that genuinely touches his fans. Shah’s independent nature makes the success he’s experienced since his May 2016 debut all the more impressive. Despite lacking any sort of promotion, Shah’s lead single Don’t Do It Mandela’s video amassed six figure views at a viral rate. His July release of Ridin Shotty With God, was streamed by an even larger audience, which was unexpected given the song’s lyrical complexity and political content.
Shah’s summer momentum led to being ranked one of Toronto’s top new artists of 2016 by publications such as Emerging Indie Band’s Top 6 From The 6ix as well as international acclaim, being ranked one of the World’s Top 10 Desi Rappers (http://anokhimedia.com/blog/buzz-talk-entertainment-10-so…). Already possessing a dedicated fanbase in Asia, the UK, and the Caribbean, he is poised to become one of rap’s first internationally recognized independent stars. Shah has garnered a loyal following of fellow artists and collaborators, attracted to his music but also his cinematic Day of Shah music video series, which has brought together some of the most prominent young producers, filmmakers, and fine artists from Toronto, New York, and Los Angeles. Source :