Press Release (ePRNews.com) - CHENNAI, India - Feb 01, 2016 - The aim of this workshop was to enable business owners, marketing professionals and students to master Social Media Marketing to promote, build and manage their brands in the ever-growing social media channels. It was attended by CEOs, Entrepreneurs, Small Business Owners, Marketing and Communication professionals and students.
Speaking about the workshop, Rajalingam Manickavasan, Founder & CEO – toss digiconsult, said, “The main idea behind the workshop was to teach the importance of social media marketing in meeting the marketing goals and objectives of a brand, and also to help the brand managers and brand owners make informed decisions about how to incorporate social media marketing in their marketing plan”.
The workshop covered topics such as why Social Media Marketing should be integrated with the overall IMC Plan and the ways a brand can be promoted on social media were discussed. The importance of business owners having knowledge about what and what not to be used when it comes to Social Media Marketing was stressed in the workshop.
Mr.Rajalingam also added, “This Social Media Marketing workshop is a part of our company’s social media workshop series. The company will be organizing many more such workshops on social media marketing in the future targeting the entrepreneurs, students, professionals of corporate organizations working in marketing, advertising and PR domains.”
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