Press Release (ePRNews.com) - TORONTO - Jan 13, 2016 - TTAG Systems Corporation announced immediate availability of the CASL Compliance Add-On for textLab Pro – its flagship marketing platform that enables companies to create subscription-based direct response marketing campaigns via text, voice and NFC, in an effort to help Canadian businesses to communicate with their customers without breaking the law.
Canada’s anti-spam legislation (CASL) came into effect July 1, 2014 paving the way for stricter communication practices for Canadian marketers. As a result of the bill, new rules of engagement have been added, requiring changes in the way companies receive consent and communicate with their customers.
“The most difficult part in being CASL compliant is setting up an accurate, real-time storage system that allows companies to prove each and every address to which communication is being sent is an opt-in,” says Derek Lackey, President of Direct Marketing Association of Canada and author of CASL Compliance: A Marketers Guide to Email Marketing to Canadians. “Having an automated CASL Compliance already taken care of in a mobile marketing and messaging software is a big relief for marketers.”
The recordkeeping add-on provides a fully automated audit trail to its omnichannel subscription campaigns, securely storing the consent sources, opt-in dates and detailed subscriber communication history. The marketers will also benefit from automatically suggested CASL compliant opt-in messages for subscription campaigns and a dedicated company webpage providing relevant information to subscribers as prescribed by law.
“CASL doesn’t mean the end of commercial messaging. It means a fresh start and more responsible communication strategies,” says Armen Matosyan, Chief Innovation Officer at TTAG Systems. “If proper recordkeeping is in place, companies can stop stressing about the compliance challenges.”
The CASL Compliance Module is available as an add-on to TextLab Pro or can be integrated into any custom enterprise system as a standalone application. For more information on the compliance module, please visit the product feature page.
What is textLab?
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TTAG Systems is a Technology Company stirring up business solutions from Toronto, ON. Founded by a talented team of telecom whizzes, software developers, and engineers schooled by the world’s leading carriers, TTAG Systems’ team brings its core telecom technology experience to the creation of a wide range of consumer and enterprise solutions using components like Voice, SMS, MMS, NFC, and the web.
TTAG Systems Corporation