Press Release (ePRNews.com) - WEST PALM BEACH, Fla. - Nov 27, 2017 - U.S. Polo Assn., the official brand of the United States Polo Association, will serve as the official apparel sponsor to the 124th Argentine Open, which is recognized as the most prestigious polo event in the world.
U.S. Polo Assn. has partnered with the Argentine Polo Association to outfit the Argentine Open umpires with official-branded game jerseys and white jeans. U.S. Polo Assn. will also provide an on-site retail store at the event. The store will showcase exclusive U.S. Polo Assn. and Argentine Open co-branded products that fans from around the world can enjoy. The sponsorship will also include on-field signage, consumer sweepstakes and social media promotions.
“This partnership is a very important part of our long-term strategy to bring the sport of polo to the world,” said David Cummings, CEO and president of USPA Global Licensing Inc. “The opportunity for U.S. Polo Assn. to partner with the Argentine Polo Association highlights once again the authentic connection of our brand to the sport of polo that our consumers globally have come to love and appreciate.”
This partnership is a very important part of our long-term strategy to bring the sport of polo to the world. The opportunity for U.S. Polo Assn. to partner with the Argentine Polo Association highlights once again the authentic connection of our brand to the sport of polo that our consumers globally have come to love and appreciate.
David Cummings, CEO and president of USPA Global Licensing Inc.
Eduardo Novillo Astrada, president of the Argentine Polo Association commented, “We are excited to have U.S. Polo Assn. as our official apparel sponsor. The brand’s large global footprint across 150 countries and the authentic connection to polo will help us build global awareness for the sport as we execute our vision. We believe this opportunity is the beginning of an exciting long-term relationship.”
The 2017 Argentine Open is a 40-goal tournament drawing the best players and teams from Argentina and the world to compete for the coveted championship. The event will take place at the Argentine Polo Grounds in Palermo from Nov. 4-Dec. 2 and returning champions La Dolfina will compete to defend their title in front of record crowds.
About U.S. Polo Assn. and USPA Global Licensing Inc.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States since 1890, with products that enjoy worldwide distribution through independent retail, department, online and U.S. Polo Assn. stores, selling clothing for men, women and children, as well as accessories, bags, luggage, watches, footwear and home goods in more than 150 countries.
USPA Global Licensing Inc. is the for-profit subsidiary of the USPA and the exclusive worldwide licensor for the USPA’s global licensing program. USPAGL is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. In addition to providing royalties to the sport, USPAGL also produces best-in-class global broadcasts to fulfill its goal of bringing polo to the world.
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