Vancouver-Based Technical Apparel Maker Steps Up With a New Type of Socks

Press Release ( - VANCOUVER, British Columbia - Feb 16, 2017 - Highstance Apparel, a new brand of technical clothing, announced it has launched a Kickstarter campaign for its newest product, the Neverquit Socks. Innovatively woven with proprietary Activated Hexagon footpads paired with odor-eliminating zinc oxide, these new socks are made to provide superior durability, wearability and comfort. It was even tested with a 45cm high egg drop with amazing results – the cushioned padding protected the egg and there was not a single crack.

The Highstance Neverquit Sock will be equipped with:

– Proprietary Activated Hexagon Shock Absorption to provide superior comfort and cushioning

– Zinc Oxide to eliminate odor-causing bacteria

– 3 Dimensional Weaving to protect against pinched leg hairs and sock sag

– Anti-Blister Tab to protect the heel against chafing and blisters

“It’s a sock that not only deals with discomfort and foot odor, but is also designed to be both a casual, dress, and athletic sock to accommodate the professional and active modern man,” says CEO Leo Chen. “We are bringing an age-old product into the modern world of pre-work runs, mid-day yoga sessions, and after work hikes.”

Highstance launched their Kickstarter campaign for the Neverquit Socks on February 15, 2016. The Neverquit Socks – half apparel, half tech product – will be manufactured in Taiwan, a major tech hub. In a world of Smart TV’s and internet-connected refrigerators, Highstance Apparel looks to bring innovation to your sock drawer.

Highstance Apparel is a company focused on producing tech-first takes on classic apparel products. The company has plans to increase their product line with new items such as boxers and undershirts.


Kickstarter URL:


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CATEGORIES : Fashion and Apparel
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