Press Release (ePRNews.com) - SAN FRANCISCO - Oct 12, 2020 - Insurance technology company Verikai has launched a full rebrand of their logo, colors, and website. Leveraging alternative data and advanced machine learning to help improve insurance underwriting, Verikai’s brand and website have been redesigned to be more user centric, in preparation for the release of their broker/marketplace product.
The upstart technology company is looking to grow rapidly to better serve the insurance industry, initially focusing on the accident and health segment of the market. This rebranding initiative follows in the footsteps of the company’s June 2020 Series A funding announcement to bolster sales and marketing.
“We started this company three years ago with a belief that our platform would be able to help the insurance industry accurately predict risk on an individual and group level. Everything else was an afterthought as we put all of our effort into our product, building the best predictive risk platform for insurance. As customer demand grew, we realized it was time to focus on a previously neglected aspect of the company, our branding. The timing is especially critical as we move forward onto our new broker/marketplace product, which will be rolling out at the end of this year. The product will allow brokers to better understand which risks to pursue and match those risks to carriers who are willing to write those risks for the right premium,” said Hari Sundram, co-founder and CEO of Verikai.
The company is unveiling the rebrand in time for their attendance at the Self-Insurance Institute of America’s (SIIA) National Conference and Expo, the largest of its kind in the United States. Next week Verikai will be attending Insuretech Connect’s ITC Global, the world’s largest insurtech event.
“This rebranding effort has been an enormous undertaking and a major milestone for our company given the timing of these two events,” said Jeff Chen, vice president of sales, who oversaw the initiative. “We are incredibly proud of the effort put forth by our team and couldn’t be happier with the results. We feel the website, logo, and new colors reflect the vibrant, energetic, and passionate people at this company along with an ease of use and flow that is designed with our customers and industry in mind. With our emerging presence in the insurance market, we expect traffic to our website will increase and believe the user experience will be both pleasant and informative.”
To learn more, visit verikai.com.
Founded in 2018, Verikai is an insurance technology company leveraging alternative data and machine learning to change the way the industry views risk. Our well-established database of more than 1.3 trillion data points includes over 4,000 behavior attributes for 250+ million people in the United States and provides deep insight to these individuals’ true health risks. With this data, Verikai generates risk reports in real-time with only a census. This greater insight helps insurance companies increase new business, reduce losses and improve efficiency in the underwriting process – and ultimately, provide consumers and businesses with greater access to a broader range of insurance products.
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