Press Release (ePRNews.com) - NEW YORK - Nov 10, 2017 - Viola Umbrella is proud to announce a business agreement with DiCesare Designs, to supply a collection of luxury umbrgellas from Japan, available at violaumbrella.com. The elegant, creative and unique series of umbrellas are designed in Tokyo and constructed in Kyoto by traditional Japanese craftsman. The new collection will launch on November 15th.
Designer John DiCesare, a native of Canada and sculptor by trade, moved to Japan 17 years ago and set out to create innovative, dramatic umbrella designs inspired by elements in nature, such as shells, pumpkins and cherry blossom flowers. “By applying art and engineering, one can create a new series of designs, which are fanciful and innovative. Although the shapes are very distinctive, the items are functionally identical to any other standard umbrella. These items are perfect for those seeking a quality product that is elegant, unique, and boldly eccentric,” says John.
With the launch of DiCesare Designs, Viola Umbrella expands its collection of luxury umbrellas and parasols to Japan. “Passion for ingenuity, elegance and world-class craftsmanship drives our quest to discover forward-thinking designers from all over the globe,” says Founder and President of Viola Umbrella, Derek De Rosa. “We are excited to partner with DiCesare Designs and offer our customers exclusive access to world class umbrellas from Japan, where they are a revered part of the culture and enjoy a rich tradition.”
Since 2010, Viola Umbrella has curated fashion umbrellas from top international designers, including Pasotti, Marchesato, Lisbeth Dahl, Molly Marais, Lindy Lou and more. The retailer’s vision is to change the public’s perception about the traditional umbrella, from a utilitarian accessory to a must-have fashion piece that is worthy of admiration and attention. Viola’s collection of umbrellas are distinguished for their unique frames, fabrics, colors and handles that are ready to accentuate any outfit or style.
About Viola Umbrella
Viola Umbrella, founded in 2010, is a boutique dealer of luxury umbrellas and parasols. The fashion shop curates an exclusive wfciq collection of elegant styles and designs, crafted by top brands and artisans from all over the world. As a leading purveyor of designer umbrellas and parasols, Viola Umbrella’s products are found in the luxury retail market and commonly featured as theatrical props in the media and entertainment industries. For more information, please visit http://www.violaumbrella.com
About DiCesare Designs
Canadian designer John DiCesare worked as an artist, foundry technician and art gallery administrator before turning his creativity to umbrellas and parasols 20 years ago. John’s umbrellas, under the DiCesare Designs brand, can be found all over Japan, from major department stores to upscale retail shops.