Mobile gambling isn’t a new phenomenon, but it has become increasingly popular in recent times. In 2019, the UK Gambling Commission announced that 50% of people used their phones to gamble, and it would be fair to assume that this number has increased because of the forced closure of many land-based high street bookmakers in recent times. Pretty much every online casino company has a mobile app, or at the very least their site is mobile-friendly, as the trends within online gambling suggest that mobile is the preferred method of online gamblers, particularly when playing from home. Mobile casino gaming is thought to have increased by 60% in recent years, and this figure is only likely to rise as technology continues to improve.
But why is this the case? Let’s take a look at some of the reasons why online casino companies love mobile.
It’s the best way to get in front of as many customers as possible.
There’s no getting away from the fact that smartphones dictate our lives. They assist us with everything from ordering groceries to waking us up in the morning, and many of our habits and leisure activities are channelled through our phones. A report by The Guardian in 2019 found that the average person spent 3 hours and 15 minutes every day on their phones. It would be fair to assume that this has significantly increased in 2020 and 2021, given the impact that the COVID-19 pandemic has had on our lives. Online casinos have recognised this fact and have developed apps for their customers to download. Simply put, if online casinos don’t offer a user-friendly, engaging app, they are losing out to their competitors.
Improved security offered by apps.
One of the biggest challenges facing the online casino industry in recent times has been the threat posed by cybercriminals who try and steal customer data and defraud websites out of money. One added benefit of mobile gambling is the additional security offered by apps. Many online casinos ensure that their apps are protected by at least 128 – bit SSL encryption, meaning that at the very least, any data that is stolen by a cyber thief will be encrypted and of little use. Most apps also require two-step authentication and other additional security measures, making it more secure than ever for customers to play safely and securely online.
Most online casino games are now mobile friendly.
While specific games are still better on desktops, online casinos have invested heavily in ensuring the games they offer are mobile-friendly. For instance, Microgaming, which is the oldest online gambling provider, has converted many of its original desktop games into mobile-friendly versions. The sheer variety of mobile-friendly casino games available to players now is stunning, as customers can choose from traditional card games like poker, as well as a wide variety of themed slot machine-style games that are proving incredibly popular with gamers looking for quick wins online.
Online casinos love mobile gaming platforms for the same reason that all other industries are adapting their products and services to be mobile-friendly. It is in recognition of the fact that customer habits are changing, and mobile-friendly apps and sites are critical if companies are to be successful in the present day. With technology advancing at such a rapid pace, we’re likely to see further developments in mobile platforms in years to come, alongside the further decline in popularity of land-based casinos.