Will Facebook Be the Next E-Commerce King?

Will Facebook Be the Next E-Commerce King?
Facebook Shop is a new feature Facebook launched recently where retailers can upload their product catalogs. Another way to sell on Facebook and this is different from Facebook Market.

Press Release (ePRNews.com) - San Diego, CA - May 27, 2020 - Facebook Shop is a new feature of Facebook where retailers can upload their product catalogs and they can sell their products via Facebook and Instagram. Users will be directly viewing and buying the desired product from the retailer without even visiting the retailer’s entire website.

These Shops will be accessible for the entire Facebook family, including the users of WhatsApp and Messenger as Mark Zuckerberg says. Shops will give the retailers to reach an audience of nearly 3 billion to sell their product.

This step by Facebook is the first significant step that will push Facebook to be the next E-Commerce King. Shops will be quite beneficial for small businesses which are exclusively being operated during the Covid-19 pandemic. Mark Zuckerberg himself is spending a significant amount of attention and time on this new Facebook feature and he assures the Facebook family that Shops will be far better than Marketplace (another feature of Facebook launched in 2016) as Shops will primarily focus at businesses – allowing the retailers to sell to customers on the app!

Shops will be challenging the E-commerce rivals such as Amazon and Etsy, which have gained quite a lot of profits from the increased online sales due to the Covid-19 pandemic and lockdowns.

Shops are free to create, and retailers can even import their existing product catalogs from other websites, making it easier for them to start selling their products instantly. The checkout feature of Shops will enable in-app purchases making shopping seamless along with empowering small business owners to use Facebook and Instagram to connect with a wide range of customers.

According to the Facebook team, this tool will boost customer engagement and advertisement sales. Facebook Shops is accessible in some locations now and it will be available globally in a couple of months.

Facebook Shop can be a threat to other marketplaces; however, this is an opportunity for every business owner to make their businesses active. Another moment for every seller and logistics company. Start building your Facebook Shop, sell, and partner up with a logistics company that offers global fulfillment.

 

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