World Branding Forum Awards SPAR Nigeria Brand of 2016-2017

Press Release ( - LAGOS, Nigeria - Nov 14, 2016 - It’s a privilege to receive the World Branding Award on a Global Platform. It means a lot, especially for the staff. It’s the people who build the brands. It’s not a prize for one department, it’s for the organisation. It a real honour for Nigeria. Haresh Keswani, Group Managing Director SPAR Nigeria while receiving award for best Supermarket of 2016-2017 by The World Branding Awards.

SPAR hypermarket was honoured at the fourth edition of the World Branding Awards held in London at the Orangery Kensington Palace, September 2016

The prestigious World Branding Awards is organised by the World Branding Forum (WBF), a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers.  The World Branding Forum is headquartered in London.

Every year some of the world’s most brands are recognized for their work and achievements in their various industries and regions. In the past, the award ceremonies were held in London and Paris.

Nominees are subjected to a three-tier selection process of brand evaluation, consumer market research and public online voting largely done by consumers and critics. According to the organizers, considerable emphasis is laid upon consumer relations and satisfaction and only brands with high positive consumer interaction emerge winners.

”Today, consumers are more discerning than ever. Having a good product or service alone is insufficient. Brands need to provide memorable brand experience to its customers. The quality of brands competing for the awards are very high. Winners set the standards for what brands need to become in order to win,” Peter Pek,CEO World Branding Forum.

Mr Keswani expressed profound gratitude to the organizers of the Awards and the entire Brand Forum team for putting together a magnificent platform for Brands to be recognized. He stated thus;

“To be voted by customers is special to us in many ways. We have lots of stakeholders, lots of commentators, but one of the toughest audience to convince that you have something worth voting for are your customers. The World Branding Award being largely a customer/public voted award has a highly trustworthy selection process and so we are delighted to be the people’s favourite.”

With over 10 major outlets nationwide, SPAR Nigeria specializes in a wide spread of products, ranging from Grocery, Bakery, Butchery, Fruits & Vegetables, Hot Meals, Wine & Spirits, Fast Moving Consumer Goods, Consumer Electronics, Large and Small Home Appliances, Mobile Phones, Laptops & Tablets, Perfumes, Watches & Jewellery.

Franchised to Artee Limited for Nigerian operations, SPAR Hypermarket operates a retail space of over 33,000 m2 spread across 10 stores, serving over 5 million shoppers.  SPAR stores are located in Victoria Island, Lekki, Maryland Ikeja, MMA2, Abuja, Port Harcourt and Calabar.

About the World Branding Forum

The World Branding Forum (WBF) is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programmes covering research,

development, education, recognition, networking and outreach. For more information, visit

About the World Branding Awards

The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognises the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visit

About SPAR International

SPAR, a Dutch multinational retail chain has global presence in 42 countries across 4 continents with over 12,000 stores. Apart from Nigeria, SPAR boast of its presence in Angola, Australia, Austria, Belgium, Botswana, China, Croatia, Czech Republic, Denmark, France, Germany, Georgia, Greece, Hungary, Ireland, Italy, Japan, Lebanon, Mauritius, Mozambique. Namibia, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Russia, Slovenia, South Africa, Spain, Switzerland, Ukraine, United Arab Emirates, United kingdom, Zambia, Zimbabwe to name a few.

For more information about SPAR Nigeria visit

Social media handles

Twitter: @SPARNigeria


Instagram: @spar_nigeria

For all Press Related Matters please contact Mrs. Precious Idaewor at

Source : SPAR

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