World's SMARTEST Handbag Fully Funds in Just 56 Hours on Kickstarter

Press Release ( - Salt Lake City, USA - May 08, 2017 - Designed specifically for the modern woman, FYB integrates the latest SMART technology to offer usability and security into its design. Features include a wireless phone charging pocket (with wired option), allowing you to charge your phone on the move and stay connected. Fingerprint recognition locks offer increased security without needing to remember combinations whilst Bluetooth capability allows customers to open their bag with their smartphone in hand. Bluetooth capability also pairs with an app for a proximity alert if your bag strays a certain distance away, ensuring it is never left behind or simply picked up and taken away. An external, easy-access RFID-protected pocket, multiple internal pockets and a laptop compartment ensures easy organization and sufficient volume.

The co-founder and designer of the ladies range, Dani Richeson, epitomizes a typical user of the Follow your Bliss handbags: a busy professional who lives a 24-hour lifestyle with much time spent traveling from meeting to meeting and frequent trips out of town. Dani soon realized whilst her SMART phone enabled much of this lifestyle, it also held her back at key moments due to limited battery life, often spelling the end to a productive day or an important phone call to go and find power. Further, a lack of options on the market meant she was often forced to take two bags on trips for both work and personal things. This drove the desire to design a product offering style along with the organization and functionality to allow Dani to achieve more without limitations.

With the Kickstarter campaign fully funded in just 56 hours, FYB is fairly unique in terms of their journey to crowdfunding. Whilst many crowdfunding campaigns are the brainchild of new entrepreneurs starting their first venture, FYB is powered by a team experienced in bringing products to the outdoors, fitness, luggage and fashion markets. Co-founder Jason Lowe has been previously recognized for causing industry disruption in the luggage field, having been chosen winner of the maiden Virgin Disruptors event held in London, where he was selected by a panel including Sir Richard Branson himself. And with the product development in its latter stages before even launching on Kickstarter, it’s a strong proposition to potential backers.

Source : FYB®

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