Press Release (ePRNews.com) - SAN FRANCISCO - Apr 03, 2019 - Ziff Davis B2B, a division of Ziff Davis, has earned the prestigious Top 10 distinction by CIO Applications due to omni-channel marketing capabilities and ability to leverage customer behavior to best determine likelihood of a market segment to buy products and services.
CIO Applications, a media publisher who stands out for its unique editorial focus on the most comprehensive collection of technology trends, has published the Martech Special Edition Demand Generation Guide that offers insight into martech services that can help customers select the best marketing technologies to assist in driving ROI. As technology continues to transform marketing processes and businesses start to value the completeness – and not the quantity – of data, CIO Applications brought together a distinguished panel of CEOs, CIOs, CTOs and analysts to evaluate and select the leading marketing technology solution providers.
Ziff Davis B2B was distinguished as a Top 10 Martech Solution Provider for its aptitude in producing and distributing premium content and behavioral insight data across multiple platforms, devices, a fully owned and operated network of media brands, industry-focused email channels and telequalification services. “It’s our reach that’s most impressive, uniquely enabling us to connect and engage with tech researchers and introduce them to our clients’ products at every stage of the buyer’s journey,” said Jim Riesenbach, EVP and general manager, Ziff Davis B2B. According to Demand Gen Report’s 2019 Content Preferences Survey, 97 percent of respondents place a higher emphasis on the trustworthiness of the source and 73 percent said they consume between three and seven pieces of content before speaking with a salesperson. Riesenbach adds, “This shows how important it is that vendors share the right content at the right time and deliver it in a way that is compelling and trustworthy. Our solutions provide that.” Riesenbach is featured in the magazine’s special edition due to his deep track record as a senior operating executive with an extensive background in digital media, lead gen, business development and technology.
In addition to this award, earlier this year, Ziff Davis B2B announced a brand consolidation that further positions them as a one-stop shop for omni-channel marketing. Customers are already benefiting from more full-funnel, omni-channel solutions including programmatic advertising, intent-based targeting and additional thought leadership capabilities. “We want to make sure that IT decision makers get all the relevant information in order to analyze and make good buying decisions. To do that, we will continue to establish an even stronger presence and further build out our robust data capabilities. We’re excited about our ability to introduce brands and solutions at critical points in the purchase decision cycle via the highest-quality data and demand generation processes,” said Riesenbach.
Recognized for the company’s long-standing industry knowledge and leadership, Ziff Davis B2B was distinguished along with other innovative leaders in the space including Hubspot, DemandGen, Bayshore Solutions and Unbiazed for being at the forefront of redefining traditional marketing technologies.
About Ziff Davis B2B
Ziff Davis B2B is a leader in omni-channel marketing, providing our clients with access to some of the world’s most powerful technology buyers. Our wholly owned media network is known for its thought leadership, editorial and select industry content that is trusted and consumed by the decision makers and influencers our clients want to reach. As a result, we are able to leverage proprietary behavioral data, actionable intelligence and comprehensive marketing solutions to put our clients in front of buyers at virtually every step of the buying journey.
About Ziff Davis
Ziff Davis, a subsidiary of j2 Global Inc., is a leading global digital-media company operating in three core verticals: Technology, Gaming and Shopping. Its brands – PCMag, Mashable, Speedtest, ExtremeTech, Geek, Toolbox, IGN, AskMen, Offers.com, TechBargains, emedia and Salesify – produce and distribute premium content across multiple platforms and devices. Ziff Davis delivers advertising, performance marketing, data services and licensing solutions to thousands of clients worldwide. Ziff Davis publishes in 26 languages and successfully partners with local publishing operators across 115 countries.
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