1. Use Outside Help – go to a site like Trust Analytica for their help. These sites handle reputation management for a living. They will know the best way forward with reviews. Listen to what they say, and follow through with it. You will see improvements.
2. Make a Space for Reviews – people like it when a company wants to hear from them. Make a space on your website/social media, and invite people to leave reviews. A space for reviews will boost your reputation as someone who likes to interact with their customers, and hear what they have to say.
3. Keep an Eye on your Reviews – Remember that the internet is providing an ever-growing forum for reviews and discussions. Don’t just look at the reviews that are directly on your internet presence. Go and look for others. Check the major reviews sites. Keep an eye on what people are saying.
4. Respond to Reviews –More than just keeping an eye on things, you do need to get involved from time to time. It can help your reputation if people see you responding to what they have to say. Respond to both good reviews and bad. Make it clear that you are willing to listen to what they have to say.
5. Look at Other Reviews – keep an eye on your competitors as well. Look at the reviews people are leaving for them. What is different between the reviews they get, and the reviews you have? What can you do to change your reviews to match? It could bean easy fix.
6. Make Changes – if your reviews are particularly bad, thereis only one answer. You will need to make changes to your business. What those changes are will depend on the reviews. But don’t worry. Even just seeing that you are taking criticism on board can be enough to improve your reputation. Just make sure that you follow through.
7. Actively Market – You can always try and improve your reviews by going on a marketing campaign. This could also work if some reviews are talking about how difficult it is to find what they need. Try marketing campaign to bring customers in. These customers may then leave needed reviews.
8. Change Tack –it might be the case that what you are doing just isn’t working. If that is the case, it is time to change tack. You will get more positive reviews if people see that you are working. You will get more positive reviews if people know you are changing with the times, and bringing them what they need.
9. Revamp your Online Presence – why not try and revamp your online presence? It can be quite difficult to navigate some sites these days. People might be leaving negative reviews – or not reviewing at all – due to that. If you think that your site and social media is actively hampering you, try and redesign. It could get you more reviews.
10. Find out Why – why not get in touch with your customers to find out why they don’t leave reviews? It could be as simple as them not being able to find the page to do it. If you find out why, then you can more easily fix it.