If you’re a graphic designer, you might find that you revel in the creativity of getting to design whatever your heart desires. However, when you work for a corporate business, it’s important that you’re able to harness your creativity in such a way that you’re able to represent this business in a professional way.
So when you’re busy creating company logos or newsletter, here are three things you should keep in mind to ensure that your graphic design is professional for this professional business.
Be Smart About Your Font Choices
With corporate communication and design, the most important thing you want out of your projects is clarity. If what you’re created isn’t clear and easy to read or understand, then it’s not going to do your company any good.
As a big part of this, Kristi Kellogg, a contributor to Search Engine Journal, advises that you pick fonts to use that are very easy to read. Ideally, you should only switch between two different fonts so that there’s a level of consistency with whatever you’re designing. And to make this easier on you and any other design that’s working for your company, you may want to create a style guide that you can follow for font decisions.
Keep Your Designs Simple
Although you might personally love interesting designs that are a little more complicated or have many tiny details, when designing for a professional company, simpler is almost always better.
Throughout all of your design work, Sapphire Reels, a contributor to HubSpot.com, recommends that you use a lot of negative or white space. This will allow your designs to breathe and will give your viewers the chance to really focus on the most important elements of your design. With this in mind, make sure you’re always thinking about white space as part of your overall design.
Have A Purpose For Each Design Element
Because there’s so much at stake with professional or corporate design, it’s important that you really think through each thing that you’re designing and creating for the organization you work for.
According to Ruchi Bhargava, a contributor to Freelancer.com, this means that you’re going to need to be able to justify every action you take when it comes to your design work. If you’re going to include something in your designs, make sure you have a good reason that you can explain to your boss or coworkers for putting that element in that place of your design. Along with helping you become a better professional designer, it will also help you be more thoughtful about each thing you’re designing.
If you’re a graphic designer that’s worried about being able to create professional designs for a business, consider using the tips mentioned above to help you meet this objective.