CMR Study Reveals Indian Youth’s Dissatisfaction with Sub-INR 3000 Smartwatches

Apr 03, 2024 Mark

Apr 03, 2024: CyberMedia Research (CMR), a leading technology market research firm, has unveiled its latest study report, ‘CMR Pulse Beat: Indian Youth X Smartwatches,’ shedding light on the challenges faced by Indian youth with smartwatches priced under INR 3,000. The study exposes significant concerns surrounding durability, accuracy, and overall performance, prompting a demand for more quality-centric offerings in the market.

In its comprehensive analysis of the sub-INR 3000 smartwatch market, CMR’s study highlights a prevailing sense of dissatisfaction among users, driven by concerns regarding durability, accuracy, and fitness tracking capabilities. Himanshi Pant, Analyst-Industry Consulting Group (ICG) at CMR, emphasizes the inconsistency in meeting consumer expectations within this price segment, urging a shift towards brands that prioritize quality and reliability.

Key Study Findings:

Durability Concerns: A staggering 72% of smartwatch users express apprehensions about the durability of their devices, particularly regarding screen resilience and strap strength.
Demand for Enhanced Build: Two-thirds of users (66%) are actively seeking stronger display builds and enhanced durability features, such as Gorilla glass, to mitigate concerns related to scratches and wear.
Accuracy Issues: A significant 76% of users report dissatisfaction with the accuracy of their smartwatches, with half experiencing discrepancies in step count readings.
Budget Constraints: The study reveals that 75% of users recognize the impact of budget constraints on their satisfaction levels, highlighting the need for affordable yet reliable options in the market.
First-Time Users: Approximately 80% of consumers in this price segment are first-time smartwatch users, underscoring the lack of credible and durable choices for newcomers to the category.

CMR emphasizes the evolving nature of the smartwatch landscape in India, foreseeing a transition towards products that prioritize durability, quality, and performance. As the market matures, there is a growing demand for smartwatches that not only offer accurate data delivery but also ensure long-term reliability and user satisfaction.

The CMR Pulse Beat survey underscores the pressing need for improvements in the sub-INR 3000 smartwatch segment to address consumer concerns and foster greater satisfaction among users. With an increasing emphasis on durability, accuracy, and affordability, manufacturers are poised to adapt to evolving consumer preferences, driving innovation and enhancement within the smartwatch market.