New York City - Jul 01, 2025 - Deeto, a New York City-based AI-native platform, has raised $12.5 million in a Series A funding round announced on July 1, 2025. Led by Jump Capital and joined by UpWest, TAL Ventures, Meron Capital, and TAU Ventures, the round brings Deeto’s total funding to $17 million, following a $4.5 million seed round in 2023. The company, which specializes in capturing and activating authentic customer voices, will use the funds to scale its platform, enhance its AI capabilities, and expand its reach across North America and Europe.
The $12.5 million Series A round reflects strong investor confidence in Deeto’s mission to transform customer feedback into a dynamic engine for business growth. Jump Capital, a Chicago-based venture firm known for backing high-growth tech startups, led the round, with partner Michael McMahon joining Deeto’s board. Additional investors include UpWest, TAL Ventures, Meron Capital, and TAU Ventures, all of which have a track record of supporting early-stage tech innovators. The funding follows a $4.5 million seed round in 2023, bringing Deeto’s total capital raised to $17 million.
| Funding Round | Amount | Year | Lead Investors | Supporting Investors |
|---|---|---|---|---|
| Seed | $4.5M | 2023 | Not disclosed | Not disclosed |
| Series A | $12.5M | 2025 | Jump Capital | UpWest, TAL Ventures, Meron Capital, TAU Ventures |
| Total Raised | $17M | – | – | – |
Deeto’s Platform
Deeto’s AI-native platform enables businesses to continuously capture and analyze customer feedback, delivering real-time insights that drive trust, alignment, and growth. Unlike traditional CRM or survey tools, Deeto leverages generative AI to process customer interactions across multiple channels, surfacing actionable insights at critical moments. For example, the platform can identify key customer pain points during a sales cycle or highlight opportunities for product improvements. Deeto’s clients include fast-growing companies in SaaS, e-commerce, and technology sectors across North America and Europe, where it has gained traction for its ability to integrate seamlessly with existing systems.
Strategic Vision
The new funding will enable Deeto to:
- Scale Operations: Expand infrastructure to support a growing client base and handle increased data volumes.
- Enhance AI Capabilities: Develop advanced features like predictive analytics and sentiment analysis to provide deeper insights.
- Expand Markets: Strengthen its presence in North America and Europe, with plans to explore additional regions.
Michael McMahon of Jump Capital noted, “Deeto’s innovative approach to customer intelligence is transforming how businesses engage with their audiences. We’re thrilled to support their growth and vision.” This strategic alignment with investors will help Deeto compete in the crowded customer insights market, where it faces competition from legacy CRM providers and emerging AI-driven platforms.
Leadership and Expertise
Led by CEO Natalie Nathanson, Deeto combines expertise in AI, data analytics, and customer experience. Nathanson’s vision is to make customer voices the cornerstone of business decision-making, a goal reflected in Deeto’s tagline: “Turning everyday input into real business impact.” The company’s team includes experts in AI development and go-to-market strategies, positioning Deeto to deliver innovative solutions tailored to modern enterprises.
Industry Impact and Challenges
Deeto addresses a critical need for real-time, actionable customer insights in an era where businesses must adapt quickly to market changes. By automating feedback analysis, Deeto helps companies improve customer retention, optimize sales strategies, and accelerate product development. Its focus on authenticity—ensuring insights reflect genuine customer sentiment—sets it apart from traditional feedback tools that often rely on static surveys.
However, the use of AI in customer insights raises concerns about data privacy and the potential for over-automation, which could lead to less personalized customer experiences. Deeto mitigates these risks through robust security measures, including compliance with GDPR and CCPA, and a commitment to human-centered insights. The company’s transparent approach to data handling helps build trust with clients and their customers.
Stakeholder Perspectives
Natalie Nathanson, CEO of Deeto, said, “This funding empowers us to accelerate our mission of making customer voices the heartbeat of every business decision. Our AI-native platform is uniquely positioned to help companies turn feedback into growth, and we’re excited to scale our impact with the support of our investors.” The involvement of experienced investors like Jump Capital and TAL Ventures signals strong market validation for Deeto’s approach.
Future Outlook
With $17 million in total funding, Deeto is well-positioned to lead the next wave of innovation in customer intelligence. The company plans to explore advanced AI features, such as predictive analytics to anticipate customer needs and sentiment analysis to gauge emotional responses. As businesses increasingly prioritize customer-centric strategies, Deeto’s platform could become a critical tool for go-to-market teams seeking to stay competitive in dynamic markets.
Source : Deeto
