Ever wonder what sets two brands in the same niche apart? How come one performs better than the other?
It could quite possibly be the result of hiring a Shopify SEO expert. An expert knows how to get your site to the top of the search results page, so you get the most clicks.
The image shown below is how your click-through rate drops with your page ranking. But how do these Shopify SEO experts rank your site on the first results page? Let’s look at how they add value to your business.
1. They Optimize Your Site Structure
Ever wonder how it’s the simple things you enjoy most in life? Shopify SEO experts ensure your website is simple-to-navigate, which makes your customers and the search bots love it even more.
SEO experts help your customers find their products within three clicks of your homepage.
They also make your website more scalable by creating a great site structure. This way, you can add as many products or categories as you like without needing to adjust your overall site structure.
If not for experts, Shopify makes you do all the hard work. Unless you have a proper SEO understanding, both customers and bots might find it hard to navigate your site.
2. They Provide You With The Right Keywords
If you aren’t using the keywords your customers are actively using for their search, you’re losing out on precious money, efforts, and time.
An SEO expert at Shopify helps you own a high-performing website by using the right keywords.
Hiring a Shopify SEO expert means you have access to insights from tools like Google Search Console, Google Keyword Planner, SEMrush, Ahref, etc. This way, your keyword research provides relevant content addressing your customer’s query.
You also understand how they use these keywords to avoid penalties from Google.
They optimize your images, so your site loads faster.
They thoroughly search for the redundant Shopify extensions and apps that are increasing your loading time.
They select the right theme, so your website leads faster. Third-party themes are notoriously known for slowing your website speed.
They will check for the complexity of your liquid codes.
Pop-ups and other irrelevant featured product snippets will be removed so your page loads faster.
7. They Make Your Site Responsive
While Shopify makes sure that almost all their themes are already mobile-friendly, SEO experts in Shopify can help use features like the following, so your mCommerce store looks professionally made:
They add a fixed navigation bar
They bring focus to featured product images
They optimize your text for mobile readers
They ensure your product descriptions aren’t too long.
There you have it, seven reasons how Shopify SEO Experts can help you grow your brand. So why wait? Get an SEO expert to help you with your Shopify site, now.
About Author :-
Rahul Vij, co-founder of WebSpero Solutions, theater enthusiast; loves to talk about digital marketing and other emerging technologies. He believes in a learning mindset and is always looking to learn something new.