Sunnyvale, CA - Aug 06, 2025 (UTC) - Lyric, a Sunnyvale, California-based startup founded in 2022, announced, that it has raised $43.5 million in a Series B funding round led by Insight Partners, with participation from Primary Venture Partners, Permanent Capital Ventures, VMG Partners, PSP Growth, and NewBuild Venture Capital. Following a $16.5 million Series A in 2023, the round brings total funding to $60 million. Lyric’s AI-powered platform, Lyric Studio, enables enterprises to design, test, and deploy custom AI models for supply chain optimization, serving clients like PepsiCo, Schneider Electric, and JB Hunt. The funds will drive product innovation, team expansion, and global adoption in the $15 billion supply chain software market.
The $43.5 million Series B, led by Insight Partners, reflects Lyric’s potential to transform supply chain decision-making. The funds will support:
- Product Development: Enhancing Lyric Studio with generative AI and predictive analytics.
- Team Expansion: Doubling the 50-person team with hires in engineering, data science, and customer success.
- Enterprise Adoption: Scaling deployments and partnerships with firms like Deloitte and Accenture.
- Market Expansion: Targeting healthcare and energy supply chains.
| Funding Round | Amount | Year | Lead Investors | Supporting Investors |
|---|---|---|---|---|
| Series A | $16.5M | 2023 | Primary Venture Partners | Not disclosed |
| Series B | $43.5M | 2025 | Insight Partners | Primary Venture Partners, Permanent Capital Ventures, VMG Partners, PSP Growth, NewBuild Venture Capital |
| Total Raised | $60M | – | – | – |
Akhil Kumar, CEO, stated, “Lyric Studio puts AI in the hands of supply chain builders, enabling faster, smarter decisions. This funding accelerates our mission to transform how enterprises navigate complexity.”
Lyric’s Technology
Lyric Studio empowers supply chain teams to build high-performance AI models without deep coding expertise. Key features include:
- Algorithmic Decision-Making: Creates custom models for demand forecasting, inventory, and logistics.
- Scenario Simulation: Tests real-time scenarios to improve resilience and efficiency.
- Seamless Integration: Connects with SAP, Oracle, and Microsoft Dynamics via open APIs.
- User-Friendly Interface: Reduces deployment times by up to 60% for non-technical users.
Built on AWS, Lyric ensures scalability and security, with clients like PepsiCo reporting 25% logistics cost reductions and JB Hunt achieving 20% faster delivery times. The platform’s versatility suits manufacturing, retail, and logistics, with the market projected to reach $20 billion by 2030.
Leadership and Expertise
Founded by Akhil Kumar and Priya Venkatesh, Lyric’s team combines AI and supply chain expertise. Kumar, a former Amazon data scientist, drives the vision, while Venkatesh, ex-SAP, leads product development. Chief Revenue Officer David Lee, a 2024 hire from Oracle, strengthens enterprise sales. The 50-person team, split between Sunnyvale and Bangalore, addresses legacy system limitations, positioning Lyric as a leader in AI-driven supply chain solutions.
Industry Impact and Challenges
The $15 billion supply chain software market demands real-time, resilient solutions amid global disruptions. Lyric Studio optimizes operations, reducing inventory costs by 20-40% and planning cycles by 30%. Its open API ecosystem ensures compatibility with existing systems, driving adoption among global enterprises.
Challenges include competition from Blue Yonder, Kinaxis, and o9 Solutions, and integration complexities in diverse environments. Lyric mitigates these through rapid deployment (eight weeks), user-friendly design, and secure AWS infrastructure, ensuring broad accessibility and trust.
Stakeholder Perspectives
Jon Rosenbaum of Insight Partners said, “Lyric’s platform is redefining supply chain decision-making with AI that’s both powerful and accessible.” A Schneider Electric executive noted, “Lyric Studio has transformed our planning, delivering insights that drive efficiency and resilience.”
Future Outlook
Lyric plans to launch generative AI features for demand sensing and autonomous planning in Q2 2026, targeting 500 enterprise clients by 2028. Expansion into healthcare and energy, alongside partnerships with AWS and consulting firms, will drive growth. Lyric’s scalable platform positions it to capture significant market share as disruptions persist.
Source : Lyric
