San Francisco, CA - Aug 04, 2025 (UTC) - Metaforms, a San Francisco-based startup founded in 2024, announced, that it has raised $9 million in a Series A funding round to revolutionize market research operations. Led by Peak XV Partners (formerly Sequoia India), with participation from Nexus Venture Partners and Together Fund, the round brings Metaforms’ total funding to just over $10 million, following a $1.2 million pre-seed round in 2024. The company’s AI infrastructure platform automates survey programming, data processing, bidding management, and voice-based research, addressing operational inefficiencies in the $130 billion global market research industry. With early traction among top-tier agencies, Metaforms is poised to redefine how research teams scale to meet growing client demands.
The $9 million Series A round, led by Peak XV Partners, reflects strong investor confidence in Metaforms’ vision to streamline market research. Nexus Venture Partners, known for backing SaaS leaders like Postman, and Together Fund, focused on AI-driven startups, also participated. The funds will support:
- Team Expansion: Growing engineering, product, and customer success teams in San Francisco and Bangalore.
- New Workflow Development: Introducing AI-driven features like automated report generation and voice-based research.
- Platform Integrations: Deepening compatibility with industry-standard tools like Decipher, SPSS, Confirmit, and Qualtrics.
The round follows a $1.2 million pre-seed in 2024, bringing total funding to over $10 million. Vikram Gupta, Managing Director at Peak XV, stated, “Metaforms is addressing a critical pain point in market research with a platform that’s both powerful and intuitive. We’re excited to support their vision.”
| Funding Round | Amount | Year | Lead Investors | Supporting Investors |
|---|---|---|---|---|
| Pre-Seed | $1.2M | 2024 | Not disclosed | Not disclosed |
| Series A | $9M | 2025 | Peak XV Partners | Nexus Venture Partners, Together Fund |
| Total Raised | $10M+ | – | – | – |
Metaforms’ Technology
Metaforms’ AI platform leverages agentic AI to automate key market research workflows, enabling agencies to handle 3-5x more projects without compromising quality. Key features include:
- Survey Programming Automation: Reduces survey setup time by up to 70% through AI-driven design and deployment.
- Data Processing: Automates data cleaning, analysis, and visualization for faster insights.
- Bidding Management: Streamlines proposal and pricing workflows, improving response times to client RFPs.
- Voice-Based Research: Supports emerging methods like voice surveys, enhancing data collection flexibility.
The platform integrates with tools like Decipher, SPSS, Confirmit, and Qualtrics via open APIs, ensuring compatibility with existing workflows. Early adopters report significant efficiency gains, with some agencies completing projects in half the time compared to traditional methods. Metaforms’ focus on usability for non-technical users and its developer-friendly APIs position it as a versatile solution for the industry’s projected growth to $150 billion by 2030.
Leadership and Expertise
Founded by Ankit Sharma and Priya Patel, Metaforms’ leadership combines expertise in AI, data analytics, and market research. Sharma, a former data scientist at a leading research firm, and Patel, with experience scaling SaaS startups, identified the inefficiencies of legacy systems during their agency tenures. Their vision is to make market research “smarter, not harder.” CEO Ankit Sharma stated, “Our platform empowers research teams to focus on delivering insights, not wrestling with outdated tools. This funding will accelerate our mission.”
Industry Impact and Challenges
The $130 billion market research industry is booming, driven by demand for real-time insights and AI-driven analytics. However, agencies often turn down work due to outdated systems that struggle with speed, cost, and scalability. Metaforms addresses these bottlenecks, enabling agencies to compete for larger contracts and deliver insights faster. Its ability to reduce project turnaround times by up to 70% positions it as a game-changer.
Challenges include competition from established platforms like Qualtrics, SurveyMonkey, and Alchemer, as well as emerging AI-driven solutions like Attest. Enterprise adoption may face hurdles due to data privacy concerns and integration complexity. Metaforms mitigates these through GDPR-compliant infrastructure, robust encryption, and seamless integrations, ensuring trust and ease of use.
Stakeholder Perspectives
Vikram Gupta of Peak XV Partners said, “Metaforms’ AI-driven approach is uniquely positioned to capture the growing demand for efficient research operations.” Priya Patel added, “We’re building a platform that empowers agencies to scale without burning out, meeting client expectations in a fast-evolving market.” These statements highlight Metaforms’ potential to disrupt a fragmented industry.
Future Outlook
Metaforms plans to launch its AI Agent Studio for report generation in Q1 2026 and expand voice-based research to support multilingual surveys. By deepening integrations with tools like Qualtrics and fostering a developer ecosystem around its APIs, Metaforms aims to support 10,000 agencies by 2030. The company’s focus on automation and scalability positions it to capitalize on the industry’s shift toward real-time, AI-driven insights.
Source : Metaforms
