Press Release (ePRNews.com) - India - Dec 07, 2025 (UTC) - MyRivaaz operates as a specialised retailer in the South Asian bridal jewelry market with a focus on heritage craftsmanship. The company serves brides along with festive shoppers across multiple regions who seek authentic designs rooted in traditional artistry. Every piece reflects centuries of jewelry-making techniques that have been passed through generations of skilled artisans. MyRivaaz connects modern consumers with cultural legacy through carefully curated collections that honour time-tested methods of ornamentation.
The company offers an extensive range of Kundan jewelry sets designed for weddings, along with festive celebrations and cultural ceremonies. Each set features intricate Jadau work where uncut diamonds are set in pure gold using lac as the binding agent. Kundan bangles in gold form a cornerstone of the collection and showcase detailed floral patterns along with geometric motifs that reflect Mughal era design influences. The sets include necklaces along with earrings and maang tikkas that complete the bridal ensemble. Every piece undergoes strict quality checks to ensure the gold plating remains durable and the stone settings stay secure through repeated wear.
A company spokesperson stated that the brand remains committed to making authentic Indian fashion jewelry accessible to brides who value tradition without compromising on contemporary aesthetics. The spokesperson explained that many brides today want jewelry that tells a story while fitting seamlessly into modern wedding themes. The spokesperson added that kundan bangles in gold represent more than decoration because they carry a symbolic meaning tied to prosperity, along with marital blessings in South Asian culture. The spokesperson emphasised that each design honours the original craftsmanship techniques while adapting to current style preferences among younger generations.
MyRivaaz sources materials from trusted suppliers who specialise in gold plating, along with gemstone cutting, to maintain consistency across all jewellery pieces. The kundan bangles gold collection includes designs suitable for daytime functions, along with evening receptions where lighting enhances the reflective qualities of polished stones. Artisans spend weeks creating each bangle set because the process requires precision when embedding stones into the gold base without visible adhesive marks. The brand maintains a detailed catalogue that explains the regional variations in kundan work from Rajasthan, along with Punjab and Hyderabad. This transparency helps customers understand the cultural context behind their jewelry choices and appreciate the skill involved in each creation.
Indian fashion jewelry continues to gain recognition in global markets as diaspora communities seek connections to their cultural roots through meaningful purchases. MyRivaaz addresses this demand by offering collections that balance traditional aesthetics with practical considerations like weight, along with comfort for extended wear during multi-day wedding celebrations. The kundan jewelry set options provide flexibility for brides who want cohesive looks without feeling restricted to rigid style rules. Each set can be worn together or separated into individual pieces that complement different outfits throughout the wedding season.
About MyRivaaz
MyRivaaz specialises in Indian fashion jewelry with emphasis on bridal, along with festive collections that showcase traditional craftsmanship techniques. The company offers kundan jewelry set options along with polki designs and gold-plated pieces for weddings and cultural celebrations. Every collection reflects authentic artisan methods passed through generations of skilled craftspeople. MyRivaaz serves customers seeking meaningful jewelry that honours South Asian heritage while meeting contemporary style expectations for special occasions.
Source : MY RIVAAZ.
