Naavics Provides CPG Data Analytics and Media Measurement Solutions

Naavics, a leading data analytics and measurement consultancy firm, provides CPG data analytics and media measurement solutions.
Dec 14, 2023 Mark

Press Release ( - United States - Dec 14, 2023 - By taking stock or reviewing a business’s progress, failures, losses, and profits via data, business owners can reflect and make result-oriented plans to improve their services. Naavics is a reputable data analytics and measurement consultancy company specializing in evaluating the effectiveness of marketing campaigns and understanding their impact on the sales and productivity of a business. The data analytics and measurement consultancy company helps brands, businesses, and startups make data-driven decisions to enhance their efficiency, profitability, and marketing operations and performance.

They are on a mission to assist various clients with their challenges regarding providing their customers with specific solutions that respond accurately to their needs. Thus, their domain expertise includes marketing mix, media measurement, CPG analytics, and strategic consulting.

In response to a query about their services, a spokesperson of Naavics commented, “We are a trusted data analytics and measurement consultancy firm bringing clarity to endless media measurement tools in the market. Our company is led by Navi Gill, a highly experienced data scientist and analyst who has worked in various industries. Navi has a track record of success in numerous projects. One of her remarkable achievements is the successful transformation of Bayer Consumer Health’s Marketing Mix approach. This unified the system and improved the company’s ability to make turnkey marketing decisions ahead of year-end planning. Through her training and guidance platform, she has helped students build a deep understanding of data science, machine learning, and their influence on business decisions in media. Navi has also handled and overseen ambitious efforts to redesign the Marketing Mix model and Multi-Touch Attribution engagements for Fortune 500 clients like The Home Depot, resulting in decreased reporting time by 50%.”

Naavics employs standard and trusted techniques in examining the efficiency of marketing campaigns. The data analytics company is committed to guiding clients regarding their optimization decisions. Their goal can be summarized as simplifying the noise and providing a framework for clients’ decision-making. They are recognized as the only company specializing in delivering MMM cycles faster and without delay.

Their professionals re-engineer the process to help clients work better with their vendors, agencies, and internal stakeholders to align the MMM cycle to their media planning cycle. Therefore, those needing CPG data analytics solutions can contact Naavics.

The spokesperson added, “With over 15 years of experience in the industry, Navi proved herself as a leader by demonstrating her ability to guide initiatives that require complex problem-solving skills, innovative thinking, and cross-team collaboration. Our understanding of managing campaigns and attrition has helped us effectively handle agency analytics and data science initiatives.”

Naavics offers services to various companies and clients. These include digital media or martech, financial services, consumer packaged goods (CPG), and OTC.


About Naavics

Naavics is a reliable data analytics and measurement consultancy company helping agencies recognize the importance of media measurement.


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