NIVEA Creme's launches new #SayItWithHugs campaign for the Indian mother

Press Release (ePRNews.com) - MUMBAI, India - May 11, 2016 - Appreciating Mothers

The world knows and acknowledges the role of the mother in shaping every child’s destiny. It’s a mother’s job to worry, she is constantly concerned about her child’s safety, health, happiness, and much more. And sometimes, she worries even when she doesn’t need to. The real reason behind all this worrying is because she “CARES”. Much has been written about the selflessness of the maternal instinct and how the Mother is always there for her child, irrespective of what the world may think or feel.  During its Brand research, NIVEA discovered that this selfless nature of the maternal instinct, whilst being true and genuine, has a deeper aspect to it- the mother too seeks appreciation and acknowledgement from her child or children!  This desire, while not materialistic in nature, nevertheless exists and is her gratification point. In our busy lives, we often forget to appreciate all the efforts taken by our mothers.

“Having recognised the need to appreciate a mother, we thought of coming up with a campaign to thank them for their unconditional and selfless love”, says Rakshit Hargave, Managing Director, NIVEA India

The Campaign

#SayItWithHugs is an initiative by NIVEA to thank all mothers for their relentless dedication towards her child’s well-being.

Hugs is one of the simplest gestures that helps you to express your emotions without uttering a word. It is an indication of care, love and support. This Mother’s Day, NIVEA lets you delight your mom by appreciating all her efforts through a simple and sweet gesture of sending her a warm hug. As a part of the campaign, NIVEA asks everyone to spare a moment and express love to their mothers by sharing a picture of a hug with the hashtag #SayItWithHugs across social media platforms.

“Best way to say thank you to your mother is by not saying anything. A caring hug says it all” says Sunil Gadgil, Director Marketing, NIVEA India. So #SayItWithHugs!

Launch of new TVC

Every mother wants her child to stay protected and safe. Her concern, advice and everything she does for her child, reflects her unconditional love. NIVEA Creme looks after your skin in just the same way. It protects and moisturizes your skin, keeping it healthy and nourished!

Nivea Crème, Mom’s touch in a little blue tin, has developed a new TVC which is being launched along with the #SayItWithHugs Campaign. The TVC captures the unconditional love of a Mom and encourages everyone to express their appreciation for their mothers.

“Children love to go out and explore the world around them. But mothers, being mothers, find it really hard to let go. It’s this simple insight the film is based on. The commercial gives you a glimpse of an endearing mother-daughter relationship, where mom is rubbing some NIVEA Crème onto the child before sending her off to play. What seems like an everyday ritual moves you when you realize the child is disabled,” comments Rakesh Menon, Sr. Creative Director at FCB Interface.

NIVEA, the world’s most recognized skin care brand with Care, Trust, Love and Belonging as core brand values, launches it new multimedia campaign starting April 29, 2016, a few days before International Mother’s Day.

NIVEA Creme is a classic, every day, multi-purpose Creme which treats damaged and dry skin, leaving it healthy and soft. Having maintained its rich texture and comforting fragrance for over 100 years, the little blue tin brings back childhood memories. It has remained an unchanged part of your skin-care routine, just proves that it is the best moisturiser for dry skin.

Digital Assets

YouTube : https://www.youtube.com/watch?v=_ApxETKwp_A

FB native video post link: https://www.facebook.com/NIVEA.in/videos/1254129147950525/

Tag us : @NIVEA_INDIA and #SayItWithHugs

About NIVEA India:

NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Rs. 47,477 Crores (Euro 6,686 Million) Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% and has more than 200 No. 1 positions in cosmetics categories all over the world. NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Every day. For everyone.

For further details, please log on to www.nivea.in

Press Contacts

Clea Public Relations India

Aneri Rathod

M : +91 98-33-520906

E : aneri@cleapublicrelations.com

www.cleapublicrelations.com