RR Kabel Unveils RR Signature Fans, Elevating Home Cooling with Innovation and Style
Apr 20, 2024: R R Kabel Limited, a prominent name in India’s wire and cable manufacturing sector, has announced a significant rebranding initiative with the launch of RR Signature Fans, formerly known as Luminous Fans. This strategic move, timed with the advent of summer, introduces a fresh identity to the market while upholding the legacy of quality and reliability synonymous with the Luminous brand.
The transition from Luminous to RR Signature Fans comes on the heels of RR Kabel’s acquisition of Luminous Power’s home electrical business (HEB) in April 2022. This strategic maneuver bolsters RR Kabel’s presence in the consumer electrical segment, positioning the company to tap into the burgeoning demand for premium home appliances.
RR Signature Fans represent the culmination of RR Kabel’s commitment to innovation and excellence in consumer electronics. Boasting an array of cutting-edge features, including up to 60% energy savings, RF remote control, and an in-built stabilizer operable within a wide voltage range, these fans redefine the standard for performance and convenience in home cooling solutions.
Mr. Shreegopal Kabra, Managing Director at R R Kabel Limited, expressed his enthusiasm for the launch of RR Signature Fans, emphasizing the brand’s dedication to meeting the evolving needs and preferences of consumers. He highlighted the fusion of innovative technology with aesthetically pleasing design, enabling customers to personalize their living spaces while enjoying enhanced comfort and style.
The unveiling of RR Signature Fans marks a pivotal moment for RR Kabel as it embarks on a journey to set new benchmarks in the premium fan segment. By leveraging the strengths of both RR Kabel and Luminous, the brand aims to deliver unrivaled quality, performance, and aesthetics, reaffirming its commitment to customer satisfaction and innovation.
