Austin, TX - Sep 04, 2025 (UTC) - Sesh+, the premium, tobacco-free nicotine pouch brand for adults, announced it has raised over $40 million in total funding, including a recently closed financing round. The round was led by 8VC and Troy Link, CEO of Jack Link’s, with participation from Electric Feel Ventures alongside a range of strategic investors spanning entertainment, retail, and manufacturing, including Post Malone, Diplo, and Zac Brown.
Launched in 2020, Sesh has rapidly expanded into major national retailers such as Buc-ee’s, Sheetz, Quiktrip, AMPM, Circle K West, and Pilot. The company is anchored by a patented, pH-balanced formulation from Thomas Ericsson, inventor of Zyn, and its Ohio-made pouches incorporate MCT oil to enhance mouthfeel and address dryness concerns common in the category.
“We’re really trying to raise the standard in nicotine,” said founder and CEO Max Cunningham. “It’s important for emerging brands like Sesh to exist in the category, and for it not to be just dominated by Big Tobacco.”
The company has 30 full-time employees, availability in more than 5,000 stores across the U.S. and Canada, and is on track to grow 5,000% year over year. “We’re building for the long term,” Cunningham said. “This is about quality, trust, and building a nicotine brand that reflects where the market is going — not where it’s been.”
Sesh+ is positioned as a premium alternative in the rapidly growing nicotine pouch market, competing with established players like Zyn. The company’s products are manufactured in the United States and distributed nationwide, focusing on providing adult consumers with a high-quality, tobacco-free alternative. A Premarket Tobacco Product Application (PMTA) for the 72 Sesh SKUs has been accepted and is under review by the FDA since 2023.
The funding comes as the nicotine pouch category continues to experience explosive growth, with “white pouches” becoming one of the fastest-growing consumer categories. Sesh’s celebrity investor base, including music stars Post Malone and Diplo, reflects the brand’s appeal to a younger demographic seeking alternatives to traditional tobacco products and vaping.
The new capital will be used to scale the company’s U.S. business, expand retail distribution, and continue product innovation as the company builds its position in the competitive nicotine pouch market.
About Sesh+
Sesh+ is a premium nicotine pouch brand providing adult consumers with a high-quality, tobacco-free alternative. Headquartered in Austin, Texas and founded in 2020, the company manufactures in the U.S. and distributes nationwide through major retailers including Buc-ee’s, Sheetz, Quiktrip, AMPM, Circle K West, and Pilot. Sesh+ is independently owned and focused on setting a higher standard for modern nicotine. The company’s products feature a patented, pH-balanced formulation from Thomas Ericsson, inventor of Zyn, and incorporate MCT oil to enhance the user experience. With availability in more than 5,000 stores across the U.S. and Canada, Sesh+ has submitted its PMTA to the FDA and continues to expand its market presence.
