Oakland, CA - Sep 04, 2025 (UTC) - Spinwheel, the agentic AI-powered credit data and payments platform, has announced a strategic investment from Citi Ventures, the corporate venture capital arm of Citigroup. While the specific investment amount was not disclosed, the funding will support Spinwheel’s continued go-to-market growth, expand its agentic AI platform, and build out its data sets and product offerings. Additionally, Citi Ventures will provide strategic advisory support on product use cases that matter most to the largest financial institutions.
This strategic investment marks a significant milestone following Spinwheel’s $30 million Series A round announced in June 2025. Citi Ventures joins other leading investors, including F-Prime, QED Investors, Foundation Capital, Core Innovation Capital, and Fika Ventures in backing Spinwheel’s vision to revolutionize how real-time credit data is accessed, activated, and embedded into financial workflows.
The investment comes as American households collectively owe more than $18 trillion in debt, representing a nearly 30% increase from 2020 levels. With mortgages accounting for over 70% of total consumer liabilities and credit card delinquency rates rising to nearly 12% from about 6% in 2014, the need for better credit data infrastructure has become increasingly critical.
“Spinwheel is rewiring how real-time credit data can be combined with payments infrastructure to manage consumer credit, and this aligns closely with Citi Ventures’ vision for the future of finance,” said Arvind Purushotham, Head of Citi Ventures. “We assessed the credit data landscape as part of our due diligence, and Spinwheel’s innovative platform is a leader in how U.S. consumer credit information is accessed and managed. As a strategic investor on behalf of Citi, we are excited to support Spinwheel’s strategy and look forward to working with them to help shape the future of consumer credit.”
Spinwheel’s proprietary, credential-less technology requires only two data fields – phone number and date of birth – to deliver comprehensive consumer credit profiles. The platform currently supports more than 15 million users and 165 million connected credit and liability accounts, facilitating over $1.5 trillion in consumer debt across its network. The company partners with lenders, marketplaces, personal financial management platforms, and other financial companies to provide real-time, verified consumer credit data and process payments through API integration.
“Citi is one of the most innovative and trusted financial institutions in the world and their strategic investment aligns closely with our mutual vision to improve the financial outcomes for millions of consumers,” said Tomás Campos, co-founder and CEO of Spinwheel. “Credit is one of the most powerful levers in personal finance for consumers. Yet the infrastructure around the massive amounts of liabilities data is fragmented and outdated. Citi Ventures’ investment and strong strategic support will accelerate our efforts to empower institutions with smarter, real-time credit data to deliver better credit outcomes to consumers than ever before.”
The strategic partnership with Citi Ventures positions Spinwheel to leverage insights from one of the world’s largest financial institutions as it continues to scale its platform and expand its market reach. The collaboration will focus on developing product use cases that address the most pressing needs of major financial institutions while maintaining Spinwheel’s commitment to making real-time consumer credit data instant, integrated, and intelligent.
About Spinwheel
Founded in 2019, Spinwheel is a real-time consumer credit data and payments company powered by agentic AI that is revolutionizing the consumer credit ecosystem. The company partners with lenders, marketplaces, and personal financial management platforms to provide real-time, verified consumer credit data and process payments through APIs and its agentic AI platform. Spinwheel has grown to serve more than 15 million users and 165 million accounts, facilitating $1.5 trillion in connected debt across its network. The company is backed by F-Prime, QED Investors, Foundation Capital, Core Innovation Capital, Fika Ventures, and Citi Ventures.
Media Contact:
Wendy Serafin
PR/Communications, Spinwheel
wendy@spinwheel.io
Dana Wohlfarth-Piper
Vice President, Marketing & Communications, Citi Ventures
dana.wohlfarth@citi.com
