Star Sports Achieves 8th Place on Global STA Sports Technology Power List

Feb 07, 2024: Star Sports, India’s leading sports broadcaster, has secured the 8th position on the prestigious STA Sports Technology Power List 2023, marking a significant climb from the 33rd spot in 2022. This remarkable achievement underscores Star Sports’ commitment to delivering exceptional viewing experiences and innovation in sports broadcasting. Star Sports proudly stands as the sole Indian brand in the Top 50 rankings, surpassing renowned global names like Formula 1, Nike, Apple, and Google.

Sanjog Gupta, Head-Sports, Disney Star, expressed delight, stating, “We are thrilled that Star Sports is ranked 8th in the esteemed STA Sports Technology Power List 2023, which includes most major global sports & media brands. This recognition is a testament to our relentless commitment to innovation, the pursuit of viewer delight, and a commitment to excellence in sports broadcasting.”

The STA Group compiles The Power List annually, highlighting brands and organizations leading the way in leveraging technology to redefine modern sports. The fourth edition of The Power List recognizes and celebrates the contributions of 100 leading brands globally, across various sectors of the sports business and elite performance. Red Bull Racing secured the top position, followed by NBA and ICC.

Sanjog Gupta credited the exemplary work done by Star Lab, the in-house R&D unit, and its focus on consumer-focused development & deployment of next-gen technology. Star Sports’ endeavors span various facets of sports broadcasts, from Mixed Reality to AI-powered output multipliers, supported by a diverse group of pioneering partners.

Star Sports has been instrumental in growing fandom for sports in India through marquee properties like ICC Cricket World Cup, Indian Premier League (on TV), Pro Kabaddi League, and Premier League, contributing to India’s journey towards becoming a multi-sport nation.