Seattle, Washington - Sep 10, 2025 (UTC) - 9The Pathfinder, the fermented and distilled non-alcoholic elixir that’s redefining the zero-proof spirits category, announced it has closed a $3.6 million Series B funding round, led by global spirits leader Stoli Group. This funding will enable The Pathfinder to deepen its U.S. footprint through expanded distribution, new retail partnerships, and strategic team growth.
The proceeds will support the scaling of the company’s national operations, with key hires including Jill Sites (Sales and Marketing), William Howe (CFO), and Marilyn Canderloro (Head of Supply Chain), all joining to support The Pathfinder’s transition into a nationwide portfolio brand. This represents a continued investment by Stoli Group, which first invested in The Pathfinder two years ago as part of its expansion into the adult non-alcoholic (ANA) spirits market.
The Pathfinder is positioned as a fermented and distilled non-alcoholic amaro that serves as an alternative to traditional spirits. The brand has been gaining traction in the rapidly growing zero-proof spirits category, offering consumers a sophisticated non-alcoholic option that maintains the complexity and craftsmanship associated with traditional distilled spirits.
The funding round comes as the non-alcoholic spirits market continues to expand, with consumers increasingly seeking premium alcohol-free alternatives for social occasions. The Pathfinder’s fermentation and distillation process creates a unique product that bridges the gap between traditional spirits and non-alcoholic beverages, appealing to health-conscious consumers and those participating in the “sober curious” movement.
With this Series B funding, The Pathfinder plans to accelerate its national expansion efforts, focusing on increasing distribution channels and building strategic retail partnerships across the United States. The company’s partnership with Stoli Group provides not only financial backing but also access to established distribution networks and industry expertise in the spirits category.
The addition of experienced executives in sales, finance, and supply chain management signals The Pathfinder’s commitment to scaling its operations professionally as it transitions from a regional specialty brand to a national portfolio offering. This strategic team expansion is designed to support the increased operational demands that come with nationwide distribution and retail partnerships.
About The Pathfinder
The Pathfinder is a fermented and distilled non-alcoholic elixir that’s redefining the zero-proof spirits category. Based in Seattle, Washington, the company creates sophisticated alcohol-free alternatives that maintain the complexity and craftsmanship associated with traditional distilled spirits. The Pathfinder serves the growing market of consumers seeking premium non-alcoholic options for social occasions and those participating in the “sober curious” movement.
